Amanda Sistern Email & Phone Number

Belfast, GB

Belfast, United Kingdom

Belfast, Northern Ireland

• Experience in the financial industry;
• Managing marketing campaigns and activity calendar for personal current accounts, savings products and digital channels and services to support the bank’s business strategy and enhance the brands’ reputation.
• Leading the development and implementation of innovative integrated marketing to effectively engage customers and grow awareness, adoption and usage of all products & services.
• Creating and maintaining impactful direct marketing material content and materials such as brochures, letters or adverts.
• Planning and activating youth sponsorships (Danske Bank Ulster Schools’ GAA, Ulster Schools’ Cup, U18 Schools’ Football & the high profile Danske Bank All Star’s event) to grow brand awareness, association and.
• Day to day management of third party providers – creative, promotional, digital and media agencies, as well as printers and merchandisers, to ensure flawless deliver of activity from brief to implementation.

Belfast, United Kingdom

Belfast, United Kingdom

• My experience working for a large blue chip managed service company includes:
• Developing and implementing the division Internal Communication strategy and brand to circa 1,150 employees across 8 locations.
• Project managing and administration of the company’s Intranet environment based on SharePoint 2010 and delivery of internal adoption plan across the business.
• Managing a wide variety of successful B2B external event formats including conferences, exhibitions and road shows.
• Creating impactful collateral including announcements, news releases and quotes, e- newsletters, presentations, web copy, posters, campaign collateral and promotion material, social media content, award entries.
• Conducting market research and developing successful internal and external campaigns to increase awareness, sales and engagement in the Health, Education and Utilities sectors.

Bsc (Hons), Management And Information Systems

Professional Certificate In Marketing

Advanced Diploma, Management Practice

Parity graduate training scheme

Msc, Marketing And Entrepreneurship

Completed a 20,000 word dissertation on Best Practice regarding Marketing Strategies to engage Northern Ireland SMEs in Innovation and.