Amanda Sordelet Email & Phone Number

Greenville, South Carolina, United States

I help higher education institutions connect with their right-fit students. I collaborate with clients in the higher ed space to uncover unique attributes that will help them stand apart and above their competitors. Then I use those insights to develop a messaging strategy and direction that will resonate with their various audiences:- Prospective students looking for the right-fit school- Guardians of prospective students who want the best for their future- Alumni who are looking for ways to stay involved and connected with their alma mater- Faculty and staff who have something to contribute to an institution that shares their valuesI use my wordsmithing and 10+ years of marketing experience to craft messages that speak to the audience's needs, concerns, pain points, and aspirations to help connect them to a school that can help them achieve what they're looking for. I research industry trends and work with our digital strategy team to write compelling copy (that's also optimized for SEO) to ensure that my clients' audiences are not only seeing their message, but also engaging with it. Sharing it. Responding to it.In collaboration with our project managers, creative director, and art director, I craft work that drives enrollment, increases engagement, and achieves results for our clients. And with my team, I uplift brands that uplift others.

Greenville, South Carolina Area

At FUEL, my focus was strategic and creative storytelling that drove results for our clients. I researched and asked questions to get a deeper understanding of our clients' business, their goals, and their industry in order to craft compelling content that resonates with their target audience. Through collaboration with our clients and creative team, I established brand standards for our clients' positioning and voice, then apply those styles to marketing assets such as websites, advertisements, print collateral, and other materials. With the digital drive team, I assisted with building SEO strategies for digital campaigns and incorporate those practices into web content to help increase search engine rankings for our clients.

Charleston, South Carolina Area

During my years as a freelancer, I provided B2B blogging and copywriting services for digital marketing companies looking to attract small business owners. I crafted content that explains the importance of digital marketing for small business and how to attract new customers using social media, email marketing, and blogging. Using researched data and engaging copy, my blog posts attracted potential customers to my clients' websites while making their company stand out as an expert in their industry.

Charleston, South Carolina Area

I worked for Blackbaud's internal global marketing agency as a copywriter for the newly developed Productions Team. My focus on the Production Team was to complete quick-turn projects and assets, meaning I worked efficiently and thoroughly to create high-quality content quickly. My day-to-day activities consisted of writing, editing, and proofing content for a variety of assets to meet our brand standards and writing style, which is heavily based on the Chicago Manual of Style. Some of the assets I've worked on included emails, digital advertisements, signage, newsletters, ebooks, data sheets, and customer stories. Since we have offices across the globe, I've also become proficient in the British English writing style.I also collaborated with our design team to ensure that the copy is cohesive with the design elements we used for every project and asset.

Toronto, Canada Area

I crafted content and developed brand strategies for small business owners' blogs, website and social media profiles to help them build engagement through their web presence. Combining strong research with creative writing skills and marketing strategy, I generated content that meets their needs while staying consistent with their brand.

Carlsbad, Ca

As an On Boarding Specialist, I trained new, post-sales customers on the company's products, and worked with them to establish a customized plan that would meet their entertainment needs. Through collaboration with other departments in our company, we were able to reconstruct the on boarding process for more effective and timely training sessions, which contributed to a 98% satisfaction rating among customers in their first 90 days of service. During this time, I revised the script for training materials and videos to better highlight the function and value of product.

Charleston, South Carolina

As an Account Manager, I maintained a 90% retention rate average in a territory consisting of over 800 accounts by connecting with each client quarterly to identify their goals and establish value of company's entertainment solutions. To more efficiently contact customers, I devised a communication strategy using persuasive email marketing and cold calling tactics to stimulate meaningful discussion about product, services and customer needs. I tracked marketing trends in the bar and restaurant industry to provide effective promotional and entertainment strategy to clients that helped them attract new business, drive repeat traffic and increase revenue by and average of 22%.

Greater Atlanta Area

• Represented Fortune 500 companies by implementing over 15 direct marketing campaigns in a B2B environment• Closed an average of 50 sales weekly to targeted demographic on behalf of clients• Trained and managed team of more than 5 Account Executives to keep consistent production and meet company goals• Evaluated candidates for open positions on my team• Managed several successful business ventures to open markets throughout the Southeast region • Assisted in the expansion of two new offices: Memphis, TN and Tampa, FL

Columbia, South Carolina Area

• Generated over $1000 for USC Department of Vehicle Management and Parking Services “Genesis 2015 – Run Behind the Bus” Campaign• Worked with other interns to organize a presentation about the Genesis 2015 Initiative in order to generate funding and awareness from local and state governments• Analyzed environmental trends executed by other universities to compare our progress in becoming a sustainable campus and lowering vehicle emissions

Columbia, South Carolina Area

• Established and maintained relationships with different media outlets, resulting in 2 new radio stations featuring show and 3 newspapers featuring the Teen Forum Column • Executed public relations campaign that resulted in exposure for show through The State newspaper and a media tour in Augusta, GA for 4 different media outlets• Utilized social media and email marketing to recruit guests, book events and garner media attention for show