I led and managed COVID-19 communications for NSW Health with the following key accountabilities: • Providing high level advice and services to the Chief Health Officer (CHO) and Executive leads on strategy, risks, issues, community sentiment and trends to facilitate informed decision making and optimise effective and efficient delivery of public health information, most notably COVID-19 and flu.• Overseeing the strategic direction and development of communication strategies, campaigns, and content across full mix communications channels and lead a dedicated communications team to deliver the NSW Government’s COVID-19 communication objectives.• Working in collaboration with NSW Health agencies and whole of Government agencies to provide visibility and coordination of communication delivery. This includes partnering with the Department of Customer Service on all COVID-19 and respiratory illness campaigns. • Responding to the fast-changing nature of the pandemic and immediate resulting communications requirements from public health order and advice variations.• Identifying and managing risk exposure in a politically charged environment where prompt and accurate identification and assessment of risks or problems is essential together with identification and implementation of appropriate solutions.• Effectively managing collaborative working arrangements and partnerships, and facilitating the engagement, input and commitment of stakeholders to a whole of government communications strategy, given the diverse interests and demands of stakeholders.

The Office of Sport is the NSW Government agency responsible for promoting a healthy and active lifestyle for the citizens of NSW. My role as Director, Communications focused on the following key areas:• Developing and leading the communications, media, content and branding strategy to promote the products and services of the NSW Government • Providing advice to the Chief Executive, relevant Ministers and other government staff on stakeholder relations, crisis communications, and reputation management • Developing and leading the proactive and reactive media strategies for the Office and relevant Minister/s. This included high profile projects like the NSW stadia strategy, budget and Active Kids• Developing and leading media and marketing strategies for the NSW Government’s sport and active recreation programs and services including the implementation of the State’s largest voucher program – Active Kids• Building and managing content channels for the Office including social media, websites and digital newsletters• Leading a team of 10 communications and marketing professionals including specialists in media, digital, marketing, design and internal communications• Representing the Office on intragovernmental committees and panels, building strong stakeholder relationships within and external to government• Managing relationships with external communications and marketing suppliers• Managing the Communications budget, in addition to other large marketing campaign budgets

MinterEllison is one of Asia Pacific's leading law firms. We understand the challenges faced by businesses operating in a globalised marketplace, and offer clients services that are multidisciplinary and industry facing.My role as a Senior Client Growth Manager focuses on the following key areas:- Develop strategies and business for the firm by building corporate relationships with clients and industry/market leaders- Introduce improvements in business strategies based on client feedback- Integrate local knowledge from Partners, plan processes to position client to achieve optimal results- Implement new processes to the firm for its growth, using various marketing and communication strategies in order to brand the firm in the market and attract new clients- Use knowledge of the market and competitor to identify and develop the company’s unique selling propositions and differentiators- Identify potential clients and the decision makers within the client organisation- Assist in the development of proposals and pitches, ensuring they respond to the clients needs- Meet potential clients by growing, maintaining, and leveraging the network- Research and build relationships with new clients- Arrange and participate in internal and external client debriefs

Major responsibilities:Strategic communications – • Assist in overall Association strategy through participation on the management team• Development and management of AWA’s stakeholder relations, marketing and communications strategy, and other campaign specific strategies• Development and management of PR and media plans • Media liaison and promotion, including media releases and editorial coverage• Drafting presentations and speeches for the Chief Executive and other senior staff• Researching, writing and editing complex and technical issues into plain language in marketing and event promotion materials• Drafting and editing newsletters and eDms• Management of social media including Twitter, Facebook and Linkedin• Drafting and uploading of website and intranet content• Development of verbal and written responses to media enquiries• Drafting and design of the Annual Review and Strategic PlanEvents - • Coordination and management of national meetings and media launches• Development and execution of marketing strategies for AWA conferences and training events• Management and encouragement of media interest in AWA events• Promotion of Australia’s leading water conference and exhibition, Ozwater, including the trade stand design and managementAdministrative management - • Management of staff and agency relations – including external designers, printers and eDM systems providers.• Coordinate communications budget expenditure for all marketing and communications activities

- Development and management of UNIAP's communications strategy and other campaign-specific strategies- Developed UNIAPs Annual Review for donors- Researching, writing and editing of online content for complex, technical and sensitive issues surrounding human trafficking- Research, writing, editing and design of reports, fact sheets, media releases and direct marketing materials on human trafficking and cross-government collaboration- Wrote key talking points, presentations and speeches for the Regional Project Manager to deliver at national conferences and events- Utilised social media and video to highlight the work on UNIAP in the counter human-trafficking sector-Facilitated collaboration of communications between country office and regional management office-Worked with UN agencies to ensure consistent messaging on human trafficking through communication materials-Provided advice to management on effective communications techniques and advice where necessary

- Develop and manage communications and marketing strategies for Australian Government priorities including the harmonisation of occupational health and safety laws across Australia- Researching, writing and editing of online content for complex, technical and sensitive issues surrounding occupational injury, death and disease and workers' compensation- Writing key talking points, presentations and speeches for the Deputy Prime Minister, Safe Work Australia Chair and CEO and high level government officers to deliver to national conferences and events- Acted at Safe Work Australia spokesperson for responses to media enquiries- Management of the timeline, theme, design and distribution of The Safe Work Australian, quarterly external stakeholder magazine- Writing, sourcing article and undertaking interviews for The Safe Work Australian- Researching, writing and editing of fact sheets, media releases, direct marketing materials and government gazette notices- Writing, design management and media placement of advertisements for national campaigns in print media- Coordination and management of national meetings and media launches- Management and encouragement of media interest in Safe Work Australia events- Site management of the national Safe Work Australia Awards, managing the events team in the lead up to, and during the Awards- Acted as Director of Communications when required- Management of staff- Coordinated communications budget expenditure for strategic communications activities- Participated in communications team and broader Safe Work Australia recruitment activities, in line with Agency human resource processes and policies

- Development of marketing and communications plans for key strategic objectives. These included using online and offline mediums- Development and creation of presentations and support communications to key internal stakeholders e.g. General managers and section heads- Development of online surveys for market research on the CASA website and publications- Project managing the development of the new CASA website (www.casa.gov.au)- Developing publications design briefs for external design agencies- Briefing designers with art direction- Checking and signing off on final artwork for both print and web design projects- Management of publication process through liaison of third party vendor relationships e.g. alcohol and other drugs mini site, posters, brochures, booklets- Overseeing the governance of the CASA style guide- Internal client management- Contributed to the design and redevelopment of the mini websites – alcohol and other drugs and aviation safety advisors- Writing copy for online and offline publications- Management of the communications budgets to ensure suggested communications methods can be completed- Management of databases for magazine subscription- Adhering to budgets outlined for projects e.g. printing, design, editing.