Experience:Proficiencies• Synthesizing needs of customers with economic conditions to meet business imperatives• Understanding business needs and creating corresponding strategic solutions• Motivating cross-functional teams• Business and performance optimization• Identifying and segmenting audiences, creating relevant go-to-market messages and plansMarketing and Communication• Ensured the on-time, orderly flow of projects• Created and executed multi-channel marketing campaigns• Optimized effectiveness of audiences, budgets, and processes• Selected vendors, identified distribution channels, and implemented initial sales and marketing strategy for new product line• Partnered with internal and external SMEs to manage federal and state agency filing requirements• Implemented strategic prospecting/networking programsProgram, Project and Business Management• Facilitated multiple sweepstakes• Balanced needs of internal and external clients• Integrated new technology solutions to improve revenues and streamline operations• Effectively managed resources to meet project deadlines• Managed continuous improvement program saving $2M in 4 years• Event Planning Internet and Social Media• Reallocated funds to paid search tripling traffic to digital storefront in one year• Drove creation and integration of infographics to improve search engine rankings and traffic• Implemented social marketing campaign to initiate customer engagement in mental model• Created and managed public and internal corporate web sites• Managed scope, time, and budget of web applications for quality management initiatives • Implemented dynamic corporate reporting Training and Technical Writing• Created and executed product training• Created educational materials and delivered in-person and online training for 3,000+ users• Composed proposal which led to exclusive $1M partner contract• Trained new Sales Associates in building websites, online promotion, guerilla marketingReal Estate• Military Relocation Professional• Texas Association of Realtors Professional Standards Committee (multiple years: currently serving)