Avant Strategy is a management consulting firm providing strategy, operations, marketing, finance & M&A services. As a partner at Avant, I held multiple Fractional CMO positions at PE backed businesses including:Dizzion (LLR Partners) Feb 2023 - Oct 2023Core Higher Education (Riverside Portfolio Company) June 2022 - Feb 2023Xcentric Mold & Engineering (Riverside Portfolio Company) Nov 2021 - May 2022ToolWatch (Riverside Portfolio Company) May 2021 - Oct 2021OfficeSpace Software (Vista Equity & Resurgence Technology Partners) May 2020 - Feb 2021Strategy:• Conducted market research for a private equity owned business on the use of virtual reality in the new home construction industry. Evaluated companies for a strategic partnership and outlined the ideal go to market strategy, value proposition, risks and benefits in offering this service• Acted as interim product leader for one of the top credit bureaus in the US – tasked with bringing 3 new products to market representing over $3M in revenue in year oneMarketing:• Developed a comprehensive marketing strategy for a $200M building materials company. Defined key messages by customer type, marketing channels, and initiatives by channel driving alignment with the overall business objectives• Conducted a competitive analysis and developed a value proposition and messaging strategy for a specialty retailer

Oversaw marketing and strategy for Publishing and Print Management (PPM), a $1.2B segment. Took on additional responsibility for marketing of the newly formed Services segment inclusive of Veritiv Logistics Solutions. Veritiv is an $8B company focusing on B2B distribution of packaging, print, and facilities products

Impact Partnership is the fastest growing insurance marketing organization in the history of the industry, focusing on growing independent financial advisors’ practices through strategic marketing

Managed a team of six individuals responsible for product management and the development and execution of marketing tools, content strategy and advertising plans for North and South America – Amtico International (owned by Manninginton Mills) is a manufacturer of commercial flooring

Responsible for Regional, Sports, and Partnership Marketing managing a team of four and a budget of $52MM

Regional Marketing Northern Division (700+ stores) – Managed a $13.5MM marketing budget

Product Manager – MasterCard Cobrand Credit Card – National Product Rollout

MasterCard Cobrand Credit Card Pilot – Managed promotions and vendor relationship