• Created and implements a marketing strategy for Thrive Social with the intention of increasing sales numbers by canvassing online marketplaces and contacting potential clients• Assisted in planning a coffee chat event for the 2018 Riverside County Innovation Month

• Grades student papers for an undergraduate level course on judgment and decision-making taught by Professor Ye Li• Provides professor with feedback on course materials and student grades to identify ways to improve the learning experience

• Consulted for a team of five engineering students completing their senior project to identify potential markets for a diagnostic pacifier and formulate strategies to bring the product to market• Created a business plan and presented an investment pitch to potential investors and industry experts

• Creates and implements digital advertising campaigns, including search, social media, and retargeting campaigns• Improves client website ranking in search marketing by setting up campaigns in Google AdWords and updating landing pages• Writes creative content for clients to promote public engagement on both their blogs and social media accounts

• Represents the UCR School of Business to internal and external constituents at events and seminars• Advises current and prospective business students through office hours and various events• Promotes the School of Business via social media and by organizing faculty events within the marketing committee

• Designs behavioral economics research surveys using Qualtrics for use on a subject pool of university students• Compiles and codes data collected from various experiments and studies on consumer behavior• Created and manages the web space for the research lab to present and communicate research findings

• Orchestrated outreach campaigns targeted at students, faculty, and the public regarding sustainability programs through quarterly newsletters, email blasts, social media posts, and on-campus events• Established and promoted a comprehensive Green Event Certification program for students and faculty• Organized and oversaw the waste diversion plan for a campus event with over 500 attendees