Helping organisations across marketing strategy verticals, both through agencies and directly with clients.

Key clients: Wyeth Nutrition, The Post Office (UK), EY, British Telecom- Member of OgilvyOne Core Leadership Team, strategic lead for each client- Leading the overall strategic agenda with a focus on the individual brand, sub-category, and local market requirements, requiring a deep understanding of each client’s global and local market business: Commercial levers, competitors, business challenges, opportunities and priorities - Built richer products and trust with clients through the introduction and integration of Behavioural Science and data - Collaborated with data team to create models and data briefs, drive analysis, and create measurement criteria - Worked closely with clients’ internal data/CRM team to uncover and apply insights from internal and external sources

Guided the Customer Experience strategy team through extensive agency leadership changes while driving the agenda for diversity and equality within the team and agency.

Key clients: Nokia, adidas, Unilever: Neutral, ShellNokia: Leading the global strategy team and providing local market guidance across activation planning, consumer journey development, social engagements, Search integration, mobile and retention strategy for both consumer and B2B (SME)Neutral: Leading digital creative strategy across new website build and campaign development (25 European markets)adidas: Leading CRM strategy at global level, including service design requirementsShell: Leading network relationship amongst our global teams to ensure strategic understanding and facilitate knowledge share.

Key client: Qatari DiarI was recruited to MAC DDB in Qatar when they needed to set up a local office to service one of the largest companies in the country. This position included managing both corporate and project based initiatives in international markets, as well as helping to build and manage the agency's local account service team.

Key clients: Qatar Gas, Qtel, College of the North Atlantic- QatarAt Bristol Gulf I managed clients across multiple categories. Responsibilities included maintaining and growing client relationships as well as managing the accounts from a fiscal perspective.

Key clients: Unilever (multiple brands), Crayola, Hershey, Honda• Developed, implemented and managed concurrent multi-channel brand plans specialising in digital media • Responsible for direct client contact from ABM to Category Management level • Sought sponsorship, media integration opportunities, and new media formats • Conducted target research, mediated consumer connects

• Developed and maintained the organisation’s mandate and objective to provide disadvantaged girls with opportunities to continue their education• Evaluated past performance and set future goals for GGAC• Responsible for recruitment and leadership of corporate sponsors and volunteers • Established arts gala series; led event team for three years, increasing funds raised each year