A creative and operationally minded content developer and manager responsible for enabling the Lifecycle Marketing team and driving customer value, retention and expansion. I partner with key teams like Customer Success and Education to drive scaled programs that effectively train users, share product updates, and deliver best practices across Samsara's growing customer base. These programs sit at the center of our customer experience and are critical in helping our customers to realize outsized value from their Samsara investment.

Providing marketing support for small and mid-sized businesses including copywriting, collateral design, marketing communications, sales enablement, event planning, and social media content development. Please reach out if you need assistance with your marketing programs!Accomplishments include:- Social Committee leadership and event planning for Arizona Lofts Condo Community HOA- Website development and local marketing strategy for home improvement, restaurants, and holistic health care services.- Planned and managed networking events for a local Women in Communications group.- Content atomization, copywriting, and graphic design to help CloudFactory amplify its managed workforce for artificial intelligence and computer vision development. I was hired full-time after 4 months of contract work.- Generated 900% ROI in 1 year as a vintage clothing and furniture reseller.- Upcycled retail mannequins into innovative lamps and lighting solutions.- Grew @PicklestheMutt’s IG, FB, and TikTok to ~10K followers including brand partnerships and platform revenue.

Translating business objectives into data-driven content and cross-channel distribution strategies to drive consideration, grow revenue, and educate prospects about CloudFactory’s expertise in data labeling for computer vision, AI, machine learning, and business automation.Leadership: Guide and manage content production from ideation through launch with teams of junior copywriters, agency partners, contract writers, and freelance designers.Content Production: Create compelling copy, visuals, and atomization to produce measurable ROI while distributing key messaging across earned, paid, and owned channels including blogs, client stories, infographics, videos, webinars, email, chatbots, webpages, and ABM campaigns.Process Optimization: Support cross-functional process refinement, documentation, tooling, and onboarding to maintain consistency as the marketing team grew from 7 to 25+ people in 4 countries.Reach & Insight: Develop competitive monitoring tactics, employee advocacy programs, and organic social channel strategies to measurably increase reach and engagement while gathering valuable insight to inform strategic communication and content strategies.

SocialMedia.org is the community for social media leaders at the world's greatest brands. As a Board Member, I represent my company in high-level, confidential discussions with other senior leaders at major organizations.

Optimized social media, demand generation and digital content marketing efforts for our specialty retail partner channel. Streamlined B2B2C campaign strategy and execution, sales enablement, and accelerated design and website refreshes to align with our consumer-first business strategy. Provided support for all business units through creative brainstorms, copywriting, PowerPoint graphic design, and backup support for Sitecore content updates.Award Winning Campaigns: Led the strategy and development of an award-winning social media campaign to support carpet warranties. The Platinum Promise warranty campaign won the Promoboxx Aligned Award for Best Product Campaign in October 2018Retail Partner Social Media Strategy: Developed dozens of compelling social media campaigns on Promoboxx to help 1,000+ retail partners drive awareness and lead generation. Dealer posts generated over 400k clicks and millions of social media impressions for the STAINMASTER® brandProject Management: Served as lead project manager in an international brand architecture and warranty update including in-store merchandising, warranty brochures, creative brand posters, training materials and launch communications strategyWebsite Optimization: Led a consumer-first refresh for the STAINMASTER® dealer locator tool including research, mockup design, stakeholder approvals, development and internal/external communications within 4 monthsMarketing Strategy: Helped the marketing department develop and translate ideas into project plans and visual mockups (using PowerPoint) for website redesigns, landing pages, and print materials to help streamline development and business buy-in on concepts

Content marketing strategy for IBM IT Service Management (ITSM) under the IBM Cloud pillar. I am responsible for managing, developing and recommending content that guides key cohorts along the buyer journey, ensuring proper web and social media merchandising, and collaborating with external design teams and vendors. I help buyers understand that IBM IT Service Management solutions can help them avoid costly outages in applications and IT operations with our cognitive and hybrid capabilities. I led the strategy and development of hundreds of assets including a DevOps APM for Dummies book in collaboration with analysts, several Discover/Learn videos and many whitepapers, blogs, social tiles, competitive campaigns, infographics and webcasts. At IBM InterConnect 2016, I volunteered to managed the entire IT Service Management tradeshow presence including booth layout, signage, sponsorships (including elevator wraps and window clings), staffing, giveaways and in-booth activities. The sticky note wall where visitors shared outage stories was highly lauded by senior sales executives and other teams at IBM in addition to being well received by booth visitors.

Social Business Manager for IBM Service Management SaaS solutions. My responsibilities included social media strategy, execution, monitoring and analytics, community and channel management, live event coverage, ideation and management of creative in-booth activities for large conferences and enablement for IBMers. I trained over 800 IBMers and business partners on blogging and using social media via live webinars, one-on-one sessions and in-person workshops. The success of my social media enablement programs helped create a template and KPIs for a larger training program across IBM Middleware.I supported application performance management (APM), operations analytics (ITOA), IT operations management (Netcool), workload automation and service desk solutions. I've developed low to no-cost social media campaigns to drive traffic and leads for our SaaS and on-premises offerings. Due to my success in the social media role, I was promoted to a content strategist role within 1.5 years.Interested in IBM Service Management? Follow @IBMServiceMgmt on Twitter and visit http://ibm.co/cognitiveITSM to learn more. Explore interactive product demos or start a 30-day no-cost trial to test the solutions with your own data!

Account management and strategic marketing for major international brands -- includes social media community management, development of strategic campaigns and creative/technology development. Clients include Bayer CropScience, Citi Retail Services, Beazer Homes and Harman Kardon.

- Account services for Grady Hospital, St.Joseph's Hospital, AGCO, Bayer CropScience, Citi Retail Services, and TomTom with emphasis on integrated marketing and promotions.- Development and implementation of integrated marketing campaigns, content management, and vendor management- Website development & management – blog writing, site merchandising & maintenance- Trusted advisor and primary contact for clients

Account services for Grady Hospital, St.Joseph's Hospital, AGCO, Bayer CropScience, Citi Retail Services, and TomTom with emphasis on integrated marketing and promotions.

Plan and execute new marketing tactics to draw in new customer base and improve customer retention. Coordinate entertainment and events. Manage email and social media promotions and website updates. Grow email list and execute online marketing and advertising. Create marketing plan for promotions and events for Spring/Summer 2011.

- Planning online and email marketing efforts for books and music products to over 7MM consumers- RDStore.com eCommerce website and inventory management, merchandising, and email support

Marketing, public relations and event planning with an emphasis on social media, advertising, web development, copywriting, branding, email marketing & media buying

Developed media kits, line cards/brochures, and all printed collateral materials, wrote and pitched new product press releases, assisted in designing company website, organized trade shows and travel arrangements