Amanda Tessier Email & Phone Number

San Francisco, California, Us

Launching payments, payouts, promotions, and monetization products to grow creator earnings.

San Francisco, California, Us

Expanded gift card currencies in new markets. Responsible for offers and promotions, experimenting to drive engagement. Led global updates to creator payouts.

San Francisco, California, Us

Responsible for Twitch’s limited-time emote rewards, our annual subscription promotion, and Prime Day deals. Grew gift card program to double-digit YoY growth.

San Francisco, Ca, Us

I joined as this scaling SaaS company was shifting from a primarily self-service, more B2C-friendly model to include a B2B, mid-market sales process. With experience in strategy, operations, and negotiation, I helped build lifecycle management communications, technology stack, and growth programs to balance both types of customer acquisition models. Accomplishments include:♦ A resurrection campaign that generated 6-figures in upfront revenue from at-risk customers♦ Lifecycle management strategy, content, and operations that nearly doubled sales-qualified leads within a year♦ Activation, onboarding, and resurrection campaign strategies to educate customers and route leads appropriately based on demographics, firmographics, and level of intent♦ Advertising conversions at 3X the industry average with a 30% lower acquisition cost, thanks to consistent branding and compelling content♦ Presentations at 4 events, scoring as high as 95% according to audience feedback♦ Software negotiations that saved the company ~30% vs. previous sticker price (I love a bargain)

Founded a freelance marketing consulting firm to accelerate digital growth and scale sales opportunities for SMBs. Recent results for clients include:♦ Strategizes digital growth plans for agency clients of Pixelmark, primarily in the IT and healthcare space, through data-driven insights♦ Developed acquisition strategy and experimentation process to optimize online sales channels at a consumer-facing health and supplement startup, Yachay ♦ Identified opportunity to launch and built a directory website to earn the PR firm BIGfish a 1st-page search ranking in local search results and win new clients in key industries

L-2163 Luxembourg, Lu

At this financial services and technology enterprise, the marketing team was entrusted to build customer-facing products that would generate new revenue opportunities. As the lead of a cross-functional group of designers, developers, and business unit managers, I delivered products for over 8 business units. As a Senior Associate, I led a team of 2 associates and coached other team members on digital strategy planning.Accomplishments:♦ Overhauled the marketing technology stack from Pardot to Marketo within 6 weeks and onboarded a dozen business units♦ Identified a renegotiation opportunity that saved over $280,000 in a year, secured improved features and capabilities, and provided the development team with additional training♦ Launched an integrated campaign that sourced a seven-figure deal and proved a successful pilot that content is indeed king in enterprise markets♦ Managed product roadmap and backlog to launch 7 websites through cross-functional initiatives between technical and creative groups

L-2163 Luxembourg, Lu

Joining with the intention of bringing digital experience from scrappy, nimble SaaS startups and agencies to the enterprise, I had the opportunity to launch products, own a tech stack, and partner with sales directors to facilitate operations. At an organization steeped with traditional sales methods, evangelizing digital practices was key to creating partnerships and launching solutions.Accomplishments:♦ Built relationships with design and development teams to launch a new company website on schedule within first quarter as part of team♦ Brought an offline process online through a digital application that increased submissions 50% over the previous quarter♦ Prioritizing, planning, and project managing the launch of products to align with company OKRs♦ Standardizing the use of the MAS and CRM across teams to ensure consistent use within brand and company guidelines♦ Sales enablement to drive adoption of Salesforce, LinkedIn Sales Navigator, and see triple-digit growth in online engagement from prospects with sales leaders

Boston, Massachusetts, Us

I applied to join an early-stage SaaS startup in the hopes of learning how a team builds a company from the ground up. I was responsible for supporting initiatives that would drive product-led growth through qualified traffic and new user sign-ups. I applied experience in SEO to build a content strategy and used a tactical background in social media to drive awareness and acquisition.Accomplishments:♦ As an interview assignment, secured press coverage within a week for what was then Drift's MVP♦ SEO-driven content earned the company's blog articles a 1st-page ranking within 6 months♦ Authored blog articles that received over 3,000 shares and drove hundreds of product sign-ups within 1-month from publication♦ Built a community of hundreds of early adopters and product evangelists

Westborough, Massachusetts, Us

At a growing web development and digital marketing agency, I was hired to support growth responsibilities and deliverables for a new client. I expanded my role to encompass both tactical and strategic principles: technical audits, keyword research, content strategy, and backlink analysis. I incorporated social media management into client digital strategy. I drove sales enablement by partnering with sales team to add depth and technical insight to proposals.Accomplishments:♦ Identified a growth opportunity for an eCommerce brand to create viral loops that generated a 50% revenue increase over the previous quarter♦ Trained 3 new SEO Specialists to meet quality guidelines and client expectations♦ Built standardized reporting across a dozen clients that was then updated and presented monthly♦ Partnered with sales to evaluate opportunities and prepare proposals that boosted the agency's credibility♦ Facilitated agency's social media presence to build community and generate leads