Amanda Peters Email and Phone Number

• Creates go-to-market strategies and crafts compelling campaign messaging for three products, resulting in the generation of qualified leads and leading the marketing attributed pipeline on a global scale• Works closely with the creative team to ensure the successful execution of various marketing deliverables, such as campaign branding, presentations, one-pagers, reports, and social media content• Collaborates with international marketing managers to adapt and repurpose North America marketing collateral for use in other key markets, including EMEA, Australia, Brazil, and Latin America• Provides daily support to the sales team through active collaboration, the creation of impactful marketing materials, and expert guidance on utilizing HubSpot (CRM)

• Wrote and approved 3x-weekly health-focused emails for our 200K+ customer base• Created and managed six Facebook ad campaigns (lead generation, page likes, retargeting) at a time• Developed content calendar and analyzed social media and website data to guide marketing strategy; grew Facebook 90% and Instagram 40% YOY• Led the marketing launch for new product Bonjoy, and created and organized two inaugural month-long health challenges for fans

• Responsible for the development and execution of social media strategy across Facebook, Instagram, and LinkedIn, growing each channel by >20%.

• Managed the brand through all website updates, case studies, marketing materials, and social channels• Used social listening tools, Meltwater and Engage, to create social media-based solutions for clients including Yuengling, Marriott, and Susan G. Komen• Managed incoming PR requests and worked with thought leaders to draft articles for publications including AdAge and Medium

• Led the agency with $100K+ in revenue and managed six client portfolios, communicating performance metrics and campaign proposals to stakeholders on a recurring basis• Attained three new clients, including Smithfield Foods, and created strategic social plans, resulting in a 25% increase in revenue• Presented work and awards to top companies in the industry including Google, FCB Health, and charity: water

• Delegated projects from clients to a team of four copywriters for this student-run advertising agency• Gave final edit and say on all products produced by team including blog posts, scripts, biographies, promotional flyers • Worked as webmaster updating, writing copy, and formatting vtprism.com