Under 12 Novelty Jewelry & Earring Trees

• Developed Buy plans utilizing last year hindsight and sales data to determine the best growth and strategy for the next season, reviewing with senior management to maximize IMU and grow the business• Researched and identified new vendors to bring into the product line, negotiating and coordinating with their sales team to provide us with innovative styles and filling the voids in our assortment• Coordinated vendor visits, communicating with different sales representatives and business partners to view the seasonal assortments and product lines• Prepared and submitted purchase orders by building and entering the POs in the system, passing these orders to the vendors and communicating the new assortments to stores, ECommerce and the warehouse teams• Organized sales recaps and hindsights by vendor, gender, etc., pulling reports on sales, inventory, etc. to best prepare for the incoming season and assist the Merchandise Manager in the buying strategy for future season• Produced trend recaps on current competitor assortments, aspirational brands, and trends in order to better understand the competitive landscape and develop our business in alignment to current fashion• Regulated and monitored shipping status on all goods to ensure that product is coming in a timely manner and that it will support sales, choosing whether to switch modes of transportation and communicating how to handle shipping errors, and communicating these changes to the buying team• Brainstormed with the ECommerce team and higher management to execute Marketing plans, choosing key items to highlight• Built line sheets by gender to highlight the product flows and new key ideas coming in for the season by month, which ensured full transparency of the merchandise flows and strategy• Created planograms of all brick & mortar stores including fixture capacities, layouts, and design to use as a tool in buying for the upcoming season• Acted as the sole support for the Apparel Merchandise Manager

• Optimized online retail of women's tops, growing sales while maximizing margin and inventory turns• Reported and analyzed competitor strengths regarding site functionality• Owned the digital merchandising on the AE website and mobile website to create the most user-friendly and optimized shopping experience, resulting in less clicks to final destination and conversion increases• Partnered with Business Strategies to execute seasonal ideas and promotional messages• Approved all laydown and on-body images of product (as shot in the photo studio) to ensure accuracy and best visual displays of product• Reacted to customer feedback and sales implications of website design and layout, and proposed changes to increase conversion• Communicated with copy and equity teams to approve product descriptions based on accuracy and clarity for the customer• Quality Assured and tested email promotions, links, and new site development to guarantee all produced goods are user-friendly• Reported on site conversions, heat mapping, and tracking, in addition to other KPIs, and shared with the Omni Merchant and Planning teams to better react to the business• Partnered with the Omni Merchant and Planning teams to report on the business, and execute any changes as seen fit by the collective group

•Successfully completed the 16 week Assistant Buyer training program, understanding and reporting to the business in Outlet Division and Aerie Intimate Apparel• Own reporting on the business of Women’s Sweaters, Shirts, Outerwear, and Fleece for the Web/Direct business• Prepare weekly recaps on sales and rolling sales to inform cross-functional teams, focusing on action-points and current hits/misses• Collaborate with the cross-functional teams of design, production, and planning to execute streamlined product processes and understand the business• Produced trend recaps on current competitor assortments, aspirational brands, and teen trends in order to better understand the competitive landscape and develop our business in alignment to current fashion• Work in the Business Control System to effectively merchandise the website, utilizing product equity management, visual appeals, and current selling to place product where it will gain the best exposure• Re-Organize Site Layouts and product images in order to create better web shopping flow• Build order projections and communicate to vendors, in cooperation with the cross-functional team, to put product into work to support sales• Regulate and monitor shipping status on all goods to ensure that product is coming in a timely manner and that it will support sales, choosing whether to switch modes of transportation and communicating how to handle shipping errors• Mentored and assisted in on-boarding new hires, acting as a main point of contact in training and a resource for employees to ask questions

• Two rotations in different merchandising categories in the company (AEO Factory & Aerie Intimates), to gain exposure and knowledge in those specific departments• On-the-Job- training with assignments guided by an individual Coach & Mentor• Classroom learning that includes: retail math, reports, systems training, imports, department overviews, career path, presentation skills, trend/competitive shopping, knits/wovens, business strategies, store operations, product development/production, planning, etc.• Individual and group projects incorporating product overview, trend/competition, and financial analytics• In Store Experience including floorset walkthroughs, feedback from management, etc.• Distribution Center visits and overviews

• Coordinated the development of the 11 Accepted Students Programs for Penn State Undergraduate Admissions to help acclimate potential students to the collegiate atmosphere• Created and implemented strategies to better transport and direct over 700 visitors between different events and locations to ensure smooth transitions throughout the event• Developed a tour guide training pamphlet of 30 pages, to train and educate 200 student volunteers on the new procedures and information that will be utilized during the events• Assigned responsibilities to staff, students, and alumni volunteers utilizing Excel spreadsheets to divide tasks and reassure fluidity throughout the event's progression

• Analyze sales reports to determine the wins/losses of the business• Research and present trend reports on the specific areas we are in, focusing on high fashion trends (inspirational), aspirational brands, and competitor assortments• Engineer Intern "Milestone"​ projects, focusing on either trends or financial reporting, to present to leadership within the company• Shadow different departments, as well as my mentor, to gain exposure and understanding about the business• Deliver analyses of competition, focusing on assortments, programs, floorset layouts, leaselines, and big ideas; constantly be aware of competitor activity• Assist in tracking receipts and inventory• Compile reports analyzing specific programs using sales data to help contribute to the team's Monday reports, speaking to the business for our team leaders

• Utilized social media to spread brand awareness and update on brand growth and upcoming opportunities; increased social media following over a four month time frame and continue to campaign for new clients• Executed creative marketing strategies to convey the brand’s unique opportunities and responsible for conveying this to clientele• Acted as contact for all communications within the organization to the Penn State community to grow brand awareness and refer potential clientel

• Updated content management system weekly with deals, driving conversion and sales by up to 5%• Gathered content (menus) to give to management and customer service• Assisted in acquiring new restaurant agreements and advertising agreements• Teamed up with student organizations to promote and advertise brand• Managed street team to distribute fliers and promotional items on campus