Amanda Warren Email & Phone Number

Barcelona, Ct, Es

Barcelona

• Responsible for analyzing trends in the senior economy, developing and executing targeted marketing strategies, and optimizing brand positioning to drive growth.• User experience design: Ability to create seamless experiences that enhance customer satisfaction and engagement.• Innovation methodologies: Proficient in innovative methodologies to drive creative solutions in product and service development.• Business strategy: Expert in comprehensive business strategies aligned with organizational objectives.• Experience in AgeTech and the needs of the elderly: Knowledge of technological solutions tailored to the unique needs of the aging population.

Freelance part time lecturer for Transport Design marketing, Urban Mobility and Branding.

Barcelona, Catalonia, Spain

• Support for International Markets in meeting deadlines and aligning brand communication.• Supervised CUPRA’s new website contents in 8 markets and updates for all SEAT sites.• Oversaw operational and approval processes for multichannel campaigns (15+ markets).• Broad experience across digital communication, ATL, CRM, BTL, SEO/SEM, and POS.• Conducted research to identify demographics and key needs, using AI to drive competitiveness.

Barcelona, Spain

• Designed mobility service proposals focused on embedding user needs into final products.• Led or collaborated on projects with CARNET, Elisava Design School, Esade, IESE, and DesignIt to envision future urban mobility services.• Advocated for sustainable development and minimal, delightful user interactions in all product designs.Skills: Customer Knowledge · Business Growth Strategies · Project Management · Research Skills · Problem Solving · User Experience (UX) · Customer Analysis · Design · Creativity & Innovation · Business Development · Entrepreneurship

Barcelona, Spain

Lead cross-team design and implementation project to create a platform to assure advertising audio-visual campaign assets delivery to our international markets. Managed product catalogue development for collection of brand merchandising for importer network. Coordinated 35M€ marketing comms budget and completion of monthly spending closings vs. budget.

Barcelona, Spain

• Designed and implemented a CRM strategy with key performance indicators across multiple markets, creating tailored communication programs for customers and prospects.• Enhanced customer loyalty through data-driven insights and targeted content.• Conducted a comprehensive CRM evaluation across EU markets to define actionable goals.• Led negotiations for SEAT’s CRM requirements within the Volkswagen Group for the global digital CRM platform, collaborating closely with IT teams.• Supported CRM rollout and adoption in the Spanish market.

Barcelona, Spain

• Developed core Aftersales campaigns and motivational programs for customer loyalty and oversaw implementation across SEAT global markets. • Oversaw importers’ annual marketing plans, achieving centralized brand image objectives. Integrated SEAT importers. • Made regular presentations at conferences. • Motivated top performance in creative agencies. • Managed annual budget for Aftersales marketing communication.

Barcelona And Hamburg, Germany

• Developed creative concepts aligned with client briefs, collaborating with copywriters, graphic designers, and storyboards, and supervised photo shoots.• Conducted in-depth analysis to understand client needs, product positioning, target audience, and marketing initiatives.• Led client presentations, successfully persuading key clients to adopt new technologies.

Master'S, Dirección De Marketing Digital

Communication and sales strategies online y offline

Bachelor Of Arts And Sciences, Social Thought And Political Economy

Explores relations between individuals and society such as freedom and the state, structural inequality in the economy, work and work.

Political Science And Government

Activities and Societies: Amnesty International, Crew team, Photography Society