Amanda Kluijver-Van Wilgen Email & Phone Number

As a marketing specialist with extensive experience, I help organizations develop and implement both online and offline marketing strategies. My approach focuses on strengthening brand positioning, developing new propositions, generating leads, and increasing visibility. I achieve this through strategic customer focus and in-depth market research, such as focus groups, satisfaction surveys, feedback sessions, and customer arenas. This allows me to continuously refine propositions and ensure that the marketing strategy seamlessly aligns with business objectives, contributing to sustainable growth.In the sectors I operate in—such as manufacturing, franchising, energy transition, retail, construction, dairy farming, and agriculture—I am responsible for planning and executing integrated marketing campaigns. These campaigns span multiple channels, including websites, SEA, SEO, inbound marketing, digital media, print, events, and social media. By regularly analyzing the performance of these campaigns and adjusting where necessary, I ensure that results are optimized.As a coordinator, I work closely with project and marketing teams, fostering a culture of collaboration, creativity, and innovation. I ensure that marketing actions align with the overarching business plans of sales. Therefore, I collaborate closely with advisory managers and stakeholders to ensure our marketing activities contribute to the overall goals.Data analysis and customer insights play a central role in my work. By analyzing customer behavior, competition, and using web analytics, I can measure the effectiveness of marketing activities and optimize return on investment. Through marketing automation, I continuously optimize the customer journey and base my recommendations on concrete results. Keeping up with market trends is essential to implementing new strategies.What drives me is the power of collaboration within multidisciplinary teams. I strongly believe in the unique talents of my colleagues and how these can contribute to the best results for the brand. Outside of work, I find energy in running, where I challenge myself daily with a 5 km run. Traveling and vacations with my husband and two daughters provide the perfect balance between work and personal life. This balance gives me the energy and inspiration I use daily to perform my work with passion.