Amanda Vu Email & Phone Number

Columbus, Oh, Us

I partner with forward-thinking companies to revolutionize their product offerings and drive growth and profitability. Leveraging my extensive expertise in B2B and B2B2C markets across a variety of industries, including GIS and mobility, supply chain, cyber security, human resources, and healthcare, I identify lucrative adjacent markets for expansion.At every stage of the product lifecycle, from MVP and startup (0 —>1) to innovation (1—>10) and beyond, I deliver exceptional results. With a proven track record of success in product strategy, management, and ownership, I expertly navigate the complexities of go-to-market and launch strategies, product testing, marketing, competitive and market analysis, and pricing strategies to deliver unrivaled value to clients.

New York, Ny, Us

Teaching Assistant for MBA-level Strategy and Product courses taught by leading business school faculty from NYU Stern, UC Berkeley Haas School of Business and Northwestern Kellogg School of Management. Students from 50+ countries include senior and mid-level managers from Google, Amazon, McKinsey, Spotify and Facebook.Section is an online education company founded by New York Times Bestselling Author and NYU business school professor Scott Galloway.The company has raised $37 million since 2019 from General Catalyst, GSV Ventures, Tim Armstrong (ex-CEO of AOL and Oath of Verizon) and Jeff Bewkes (ex-Chairman and CEO of Time Warner).

La Jolla, California, Us

As the Director of Product Strategy, my responsibilities included seamlessly integrating acquired product portfolios from multiple M&A acquisitions, including Covail, into existing offerings. I have a proven track record of success in evaluating risks, designing and implementing effective strategies, and aligning new portfolios with existing business goals while maintaining a clear vision. With expertise in project management, resource planning, and cross-functional team leadership - I scaled the product function to 6 LOB Product Managers, operationalized product strategy, planning, and prioritization across the whole organization from leadership to LOB GMs.

Columbus, Oh, Us

Created and grew the product management function. By creating strategic objectives and feature roadmaps for multiple cyber security products, I achieved a growth expansion of 20% year over year, resulting in a 100% renewal rate for the vulnerability management offering among our small to mid-sized commercial clients.Additional successes include:- Transformed our service-based vulnerability management product offering for small to mid-sized companies from an initial gross margin of 30% to a gross margin of 60%.- Created a second SaaS-only product offering for sophisticated large to enterprise tool buyers that boasts an impressive gross margin of over 70%.- Established a transparent product life cycle which has reduced friction between internal teams and streamlined decision-making processes for each product line by around 30%.- Developed a comprehensive product definition, strategy, and marketing process for an integrated continuous security defense product platform that utilizes AI. In 2021, the full product portfolio that I established and grew was acquired by GoSecure.

Columbus, Oh, Us

As a seasoned Product Owner and Portfolio Manager of Analytics and Cyber Security Product Development, I've consistently driven impressive results through strategic planning and resource management. My responsibilities include establishing clear objectives for each product, pipeline management, and change control and management to ensure the success of the portfolio. Here are some of my notable accomplishments:Analytics Product/Services Portfolio Manager:- Achieved an average NPS of 9/10 for the portfolio, delivering exceptional value and satisfaction to clients.- Implemented the "Quick Insights" Agile process, enabling teams to rapidly deliver valuable analytics solutions.- Created data classification processes within Salesforce resulting in a 25% increase in productivity.Analytics Portfolio Scrum Master and Business Analyst:- Facilitated the analytics team in successfully achieving their sprint objectives, as the Analytics Process Owner.- Translated technical user stories, refined stories, estimated and managed sprint velocity, resulting in consistent delivery of high-quality solutions.Project Manager of Analytics and Cyber Security Hardware/Platform:- Successfully acted as a liaison between team and clients to facilitate hardware, platform and data migration processes, ensuring compliance and approval for platforms and hardware.- Organized and led cross-functional teams to achieve implementation goals, driving progress towards organizational hardware/platform initiatives.Delivery Group Process Manager:- Implemented automation of internal and external reports resulting in a 40% efficiency gain.- Established new processes and process improvements in compliance with federal cyber security standards and the Analytics Business Unit, ensuring our team was always delivering results at the most secure levels

Columbus, Ohio, Us

As the Product Manager for an advanced analytics SaaS cloud product and visualization tool, my role involves overseeing the entire product life cycle from ideation to launch. Some of my key responsibilities include:Defining the product strategy and roadmap based on market research and customer feedbackWorking closely with development, infrastructure, security, leadership, and users to ensure the product goals are metCreating prioritized product requirements and use case scenarios to deliver a minimum viable productDeveloping functional and user interface design specification documentsCollaborating with third-party vendors to assess partnerships and licensing opportunitiesDriving the product development process across multiple teams and ensuring alignment with market requirements and positioningConducting beta and pilot programs to gather feedback and validate product featuresBy executing these responsibilities effectively, I have successfully launched a product that meets customer needs and drives revenue growth. My ability to manage the product life cycle using AGILE methodologies has resulted in streamlined processes, faster time-to-market, and increased customer satisfaction.

Columbus, Oh, Us

As a technology leader, I have been responsible for recommending and implementing information technology strategies for Clutch clients, with an average project size of $150k, to ensure business continuity, security, and seamless integration with existing and third-party vendors.In addition to strategy formulation, I have also been instrumental in driving development team results by communicating clear job expectations, monitoring progress, and appraising performance. I have provided coaching and counseling to employees and have enforced systems, policies, and procedures that ensure consistent quality and timely delivery of solutions. As a result of these efforts, I have maintained a team of highly skilled and motivated individuals with a resource retention rate of 80%.Furthermore, I have directed technological research to understand client goals, strategies, and practices, which has helped me deliver successful projects by coordinating resources and timetables with Clutch's internal teams. My ability to lead, manage, and inspire my team has contributed to the successful completion of numerous projects, resulting in a high level of client satisfaction and repeat business.

Columbus, Oh, Us

As the agency of record for multi-million dollar pharmaceutical clients, I was responsible for the complete technical brand strategy with a budget of $500k, overseeing physician, B2B, and consumer efforts.Utilizing cutting-edge research methodologies such as A/B testing, eye tracking, data mining, and analysis, I led user experience and focus group testing for new brand launches, resulting in successful campaigns and tight brand vision.I managed a multidisciplinary team of agency and client resources, including developers, QA/QC, user experience designers, technical writers, and project managers, to ensure projects were delivered on time and within budget.My strategic development of CRM, analytics, and sales initiatives for both physicians and consumers resulted in increased engagement and revenue.I successfully launched one of the largest brand launches for a revolutionary new Multiple Sclerosis drug and maintained tight brand vision for a market leader in diabetic drug therapy, achieving impressive results and exceeding client expectations.Additionally, I drove corporate-wide development of processes, standards, and policies in the areas of security (OWASP and HIPAA) and programming methodologies and frameworks in web, tablet, and mobile development, ensuring the highest quality products and services for our clients.

Columbus, Oh, Us

Led the technical strategy and managed $1.5M in 3rd party vendor relationships, software, and project contracts to create a cutting-edge digital patient experience. Mentored and educated over 100 employees in Internet technologies while increasing productivity by over 50%. Spearheaded award-winning public-facing website growth of over 200% year-over-year and increased site traffic and exposure by 400% in 6 years through strategic SEO, SEM, and social media campaigns. Managed multi-million dollar capital projects to increase compliance and revenue, introduced A/B testing methodologies, and designed high availability and business continuity website architecture. Managed vendor relationships and led corporate rebranding efforts.

Westerville, Oh, Us

Worked with multiple college departments in order to create web based training and e-learning programs. Built a technical road map and created a custom CMS to support the web based training and e-learning program. Mentored Instructional designers, support staff, and Real Estate compliance staff in e-learning technologies. Maintained web servers for internal systems, utilizing both IIS and Apache and SQL management studio. Involved in all aspects of the product life cycle for web based application development projects.

Columbus, Oh, Us

Developed ideas, solutions, web strategies and served as a technical liaison for clients. Created project proposals and estimations and developed business use cases for numerous client projects. Mentored team members and lead technical initiatives for the Web and Interactive Departments. Worked with large corporate and non-profit clients that include Nationwide Insurance, Caterpillar, and The Columbus Zoo to develop web based training programs and games.

Paris, Paris - Issy-Les-Moulineaux, Fr

Served as an IT project coordinator for Chase Manhattan Mortgage. Key user experience architect for a web-based application designed by Qwest Communications. Provided technical mentoring for clientsInvolved in creating proposals and estimates for client projects.

Worked with clients to help develop and understand their web strategies. Programmed websites using ASP, PHP, Coldfusion, HTML, DHTML, JavaScript, and Visual Basic - Also scripted and animated Flash pieces. Designed and developed database schemas for various applications using Microsoft SQL Server and performed network and server administration.

Master Of Business Administration - Mba, Business Administration

Bachelor Of Science - Bs, Economics