As an independent consultant specializing in internal communications and employee engagement, Amanda helps organizations effectively communicate with and engage their workforce. She collaborates with diverse agencies and institutions, providing her expertise to both public and private sector clients. Her experience includes developing and deploying multi-channel communication strategies for initiatives such as: - Diversity, Equity and Inclusion (DE&I)- Performance Management- Wellbeing and Mental Health- Social Responsibility- Recognition and Leadership OpportunitiesAmanda has a proven track record of:- Leading discovery sessions and developing communication strategies- Assessing and optimizing communication channels- Launching new internal communication tools including intranet platforms- Crafting clear, compelling key messages- Creating content with a special focus on video- Building employee ambassador networks- Establishing feedback mechanisms- Evaluating the effectiveness of communication strategies

Develop and execute global communications, marketing and engagement strategies designed to attract and retain talent at corporate locations and hotels globally.

Recruit employee ambassadors through marketing and communications campaigns and keep them informed and engaged via a robust digital communications platform.

Drive associate engagement through storytelling. Lead global recognition programs including the Awards of Excellence (AOE) and Associate Appreciation Week (AAW).

Develop and execute PR and marketing strategies to attract and retain franchisees to invest in leading brands including Dunkin’ Donuts, Massage Envy, Smoothie King, Jiffy Lube and Sylvan Learning Center.

Lead PR and Community Relations for two dozen technology retail stores in Florida.

Support PR efforts for multiple accounts - Walmart, Staples, Absolut and Nestle - from writing press releases and web content to building media lists and media reports.