Leading the planning, execution and management of the content strategy at GoBolt. Supporting our demand gen strategy and sales pipeline with SEO-optimized blogs, case studies, thought leadership pieces, social media management, contributed articles, and PR.GoBolt is a technology company building the world’s largest sustainable and vertically integrated supply chain network that partners with merchants to deliver a complete end-to-end shopper experience.

I was part of the Premier Publications & Shows division of Metroland Media Group for over 7 years. I was responsible for the marketing, digital and traditional advertising, media relations and online communications, including email and social media management for seven large consumer shows in Toronto, the GTA and Hamilton.Core Responsibilities & Areas of Expertise:- Develop and execute Business-to-Business and Business-to-Consumer brand advertising and promotions- Media Planning – plan, create and implement multi-media campaigns including print, radio, television, and digital advertising- Budget Management – develop and manage budgets for 7 large consumer events- Develop strategies, contests and promotions to drive community involvement and engagement through social media platforms- Develop and manage content for 18 social media accounts including Facebook, Twitter, Pinterest and Instagram to interact with over 23,000 followers- Create and manage paid and unpaid social media campaigns to maintain relationships, increase awareness, and drive brand loyalty with social community- Develop timely and interesting marketing content to optimize organic search engine ranking- Develop strategies to create buzz and awareness for upcoming events in order to increase ticket sales and attendanceProficiencies:Google Analytics, Google AdWords, Google Webmaster Tools, Hootsuite, Microsoft Office, Website Management and Editing using customized website software.Our portfolio of shows includes: Toronto Golf & Travel Show, Toronto Food & Drink Market, National Bridal Show, Ultimate Travel Show, Canada's Gluten-Free Market, Southern Ontario Women's Show and The Christmas Show.

- Consult with Art Director and Graphics Team to create appealing advertising consistent with brand messaging- Write and curate effective communication tools, including press releases, media alerts, and media kits- Manage and maintain relationships with key local and national media outlets- Execute promotions, contests and publicity stunts in order to drive awareness and promote brand recognition- Coordinate timely delivery of marketing materials, including print, radio and television advertising

- Build and maintain media lists and databases- Create outreach and communication calendar in order to deliver information in a timely manner- Develop strategies to create buzz and awareness for upcoming events in order to increase ticket sales and attendance- Manage and maintain relationships with key local and national media outlets- Execute promotions, contests and publicity stunts in order to drive awareness and promote brandrecognition- Conduct media scans prior to each event and post event in order to evaluate media reach and effectiveness- Work efficiently under pressure and around tight deadlines

- Developed communications materials including press releases, fact sheets, and media information kits- Assisted in the preparation and hosting of weekly events for 30+ people, as well as a one-day conference for over 100 people. Duties included organizing rentals, managing registration prior to the event and day-of the event, writing press releases and various other administrative tasks- Developed a Communications Plan to help boost memberships and to improve current services

- Delivered excellent customer service to on-board guests through the childcare program- Created and delivered fun and engaging programming for children aged 3-16 - Developed strong leadership skills- Worked closely with a small team of 13 to deliver superior and quality educational programming- Sailed to six destinations in the Caribbean

- Responsible for tracking and recording the success of advertising and marketing campaigns- Assisted with editing and proofing of advertising campaigns, press releases and marketing materials- Helped with the production of press kits and media releases

- Worked as a Marketing & Promotions representative from May to August to develop and execute local store marketing initiatives- Worked with 20 distressed stores in the Ottawa market to help increase sales and raise awareness of individual stores- Responsible for developing and executing creative marketing and promotion strategies- Succeeded in raising sales 14% in four months