As COO, I led COCO Steamboat Malaysia, a well-established local hotpot brand, through a significant transformation. My leadership touched every aspect of the business, from operations to marketing, and was pivotal in navigating the challenges posed by the pandemic.Here are some of my key accomplishments:- I fostered a culture of collaboration, guiding 45 employees across multiple departments to work together seamlessly. The result? A more unified, motivated, and effective team.- I took on the challenge of reorganizing the company, introducing streamlined processes that enhanced efficiency.- By launching a talent development division, I ensured that our people had the tools and training they needed to excel—leading to higher retention by 50%.- Partnering with marketing, I helped create dynamic cross-platform campaigns that defied expectations, driving a 50% increase in sales even during the pandemic.- My Chinese New Year campaign, launched during lockdown, became a PR sensation, generating RM374,000 in value and solidifying our brand’s reputation.- By embracing digital tools and renegotiating contracts, I slashed operational costs by half, safeguarding the company’s financial health during uncertain times.

In this role, I drove the development of new store concepts and service offerings, playing a pivotal role in the company's expansion and brand positioning.Here are some of my accomplishments:- Collaborated with designers and contractors to develop unique store concepts that set the brand apart in a competitive market.- Led the renovation of a 22,600 sq ft flagship store, ensuring timely completion with high-quality results. - Led & launched a press conference for the new store opening, generating RM541,947 in PR value and significantly boosting brand visibility. - Developed new service offerings informed by in-depth market analysis, enhancing the brand’s appeal to a broader customer base.

As the founder of a non-profit initiative, I led efforts to raise awareness around mental health and women's issues through content creation, partnerships, and magazine publishing.- I crafted content that spoke directly to our audience, resulting in a 50% sell-through rate for our first magazine issues—a testament to the power of genuine connection. - My campaigns, featuring local celebrities, successfully brought crucial issues to the forefront, increasing both awareness and support. - Through Instagram and beyond, I nurtured a vibrant, supportive community that continues to grow and make an impact.

At Leo Burnett, I honed my PR skills by contributing to high-profile campaigns for Alibaba Group, helping to elevate their brand presence in Malaysia.- Played a key role in the PR strategies for Alibaba's DFTZ event and Single’s Day, ensuring strong client visibility and effective media relations.- Managed crisis communications, serving as a vital link between clients, media, and senior leadership to protect and enhance brand reputation during critical moments.