Amanda M. Email and Phone Number

- Manage and maintain all social media technology platforms for Corporate Communications- Create a more efficient operational workflow that decreases turnaround times, mitigates risk, and reduces costs by analyzing policies, procedures, tools, and configurations to identify opportunities for system improvements- Manage accounts for assigned vendors, assisting with contract negotiations, onboarding, and promptly responding to questions, concerns, and requests - Provide technical support and training for internal teams, increasing the usability of technology to encourage end-user and organizational buy-in- Facilitate the escalation of vendor issues by networking and building relationships with relevant support teams through effective verbal and written communication- Prepare and present training materials to develop team, coaching in the moment, and providing constructive feedback on areas of opportunity- Stay up to date with the latest industry trends within digital marketing to best advise corporate communications teams using advanced technology for marketing initiatives

- Performed business audits and future-state goal setting exercises for multiple high-profile brands to create comprehensive and visually compelling, cross-platform marketing dashboards- Maintained a solutions-focused environment by problem-solving client concerns with creative solutions, remaining proactive and flexible to client change requests to exceed expectations for high customer satisfaction- Led an organizational initiative by overhauling the internal employee onboarding process and redefined the proper procedure for gathering client testimonials to help boost sales and generate new leads for company

- Served as project lead for the day-to-day execution of the outbound marketing system development, collaborating with different teams to coordinate multiple tasks, including access, configurations, unit/smoke testing, and defect resolution- Paid close attention to detail of customer requirements and provided required documentation throughout project life cycle to produce expected deliverables- Coordinated meetings with key stakeholders to discuss project status reports, align schedules, troubleshoot issues, and review playbacks, QA/UAT functions, and design walkthroughs- Awarded role of primary consultant for effectively managing conflicting priorities by making productive business decisions utilizing workflow tools to meet deadlines

- Worked with clients across multiple industries to design, build, and manage workflow automation processes from the ground up using the Aprimo suite of marketing campaign and operations management products- Proactively built client relationships through active listening and detailed, accurate interpretations of desired outcomes- Assisted in the execution of client marketing initiatives by providing technical knowledge of the application, industry insight, and practical advice for campaign design, including creation of targeted segments, best practices for interactive marketing flow, and overall marketing strategy- Ensured consistent messaging amongst the various client and project team stakeholders via regular level-setting exercises, thorough project documentation, and detailed project plans- Contributed to the ongoing success of the business by training and mentoring multiple colleagues- Strove to be a well-rounded asset to the team by gaining and maintaining certification in 6 separate product areas

- Successfully implemented the Reynolds brand software solutions in more than 30 dealerships- Earned promotion to Lead Specialist for the SSK Solution Suite within 6 months- Gained exclusive position as Primary Specialist (SSK Solution) for a Reynolds Premier Client, which stood as the largest automotive group in the world- Determined client needs through account and system analysis and direct client communication, completed system setup for add-on application, installed and launched applications across multiple locations simultaneously, and addressed any system failures or program anomalies- Provided in-depth training to all necessary client personnel throughout various departments

- Analyzed current and future marketing trends and customer buying patterns to design unique and effective multi-channel marketing campaigns- Acted as project liaison between all functional groups and departments- Created initial project methodology, standard processes, and documentation procedures for the standard brand managed marketing solution- Successfully set up and launched an exclusive new product line and brand by completing a process and procedure design overhaul and implementing an entirely new project methodology- Managed the implementation of a new marketing channel (Broadcast Voice) by creating standard processes and procedures and overseeing progress and integration- Successfully trained multiple Marketing Analysts, acted as ongoing mentor for those and several others, and regularly participated in the training of Account Managers, salespeople & representatives