1. Strategize customer marketing initiatives and activations for the Maharashtra region – consistent with the share and volume objectives of the BII business (Imperial Blue, Royal Stag family, Blender's Pride family)Translate the brands strategy into promotional action plans to create demand, develop prescription and generate additional revenueManage the overall lifecycle of a promotion (from the agency brief to successful implementation)2. Liaise with the brand & central marketing team to ensure that regional and local marketing and promotional activity is consistent with national and international brand image and values. Monitor the performance of brand indicators in each sales channel by region, analyzing trends, course correct plans and design tactical plans.3. Budget planning across the brands and ensuring seamless execution of brand plans within the budgetary framework at regional level. 4. Develop visibility strategy for respective channels & oversee execution. Innovate display units & collaterals to drive visibility goals for brands while standardising the vendor management and effective utilisation of funds.

• Leading digital brand solutions department by evaluating and developing digital strategies across Radio City & Mid-Day.• Conceptualise and create digital communication strategies for brands.• Create scalable content-led digital/ video brand solutions for advertisers that marry the brand's needs with Radio City audiences' preferences.• Design concept and pitch decks for advertisers.• Collaborate with the multiple internal teams and plan for the delivery of services to clients within deadlines. • Ensuring billing goals along with revenue projections on MoM & QoQ basis.

Leading the 360-degree division at Jagran Group, to cohesively deliver a brand message consistently across all Jagran's media platforms to ensure clients reach the customers at the right time, in the right place and with the right message.Power of Jagran Media - Print, Radio, Digital, Activation & OOH.- Creative Ideation and proposal development - Creating innovative, feasible solutions for Jagran’sclients who could be corporate brands, government institutions- End to end ownership of the accounts being worked on and ensure the delivery of clientcommitments.- Preparing best-in-industry proposal presentations for generic media deck, sponsorships,customized proposals - Interacting with clients directly- Strategic Tasks - Regular Market research and intelligence on which clients to pitch forwhich events based on Jagran's properties  Staying up-to-date with all market developments viadaily research to identify news break-out, events are happening and which brands are beingassociated with them, their players and otherwise.- Actively pitching to brands and presenting them with creative solutions.- Interpret brief from clients to understand the brand positioning, key Marketing Challenge,Brand/Initiative Objective and resources available (duration of activity, budgets available,other supports available etc)- Integrated Sales – pitching for all products of Jagran ie Print, Radio, Digital, Onground, OOH. - Need to recommend innovative brand integrations customized to needs of clients for getting them on board

• Co-founded startup which focuses on video marketing, content creation & event management.• Formulated the company’s vision, goals and objectives; hired and trained new employees• Mainly responsible for business P&L with YoY 15% growth.• Improved & thereon maintained bottom line with an avg 35% profitability

 Leading the servicing team nationally to effectively execute campaigns for Top 100 clients across Mumbai, Delhi, Chennai & Bangalore markets for both Radio & Television. Ensure deep client engagement for all the key pitches that are of the multimedia platform along maintaining long term association, thereon creating opportunities for repeat business/dialogues. Effectively collaborate influence and align with key functions (particularly sales, brand solutions, marketing and programming) with well-documented input & support data as required. Ensuring that deliverables are clearly defined, approved by clients, and understood by the creative, programming and other teams involved. Present the performance insights and reports of campaigns to internal & external stakeholders.Success Story of Client Servicing team at RBNL:- Successfully lead the team to execute more than 100 campaigns worth over Rs. 500 million Out of all campaigns executed by Client Servicing team, few of them got recognised & received prestigious awards - 20165 metals in Golden Mikes 9 metals in Asia Pacific Customer Engagement Forum (ACEF)20179 metals in ABBY Awards7 metals in ACEF, including Gold for "Most Admired Radio Station for Customer Engagement"5 metals in Golden Mikes

Brands : Mahindra & Mahindra Ltd, Alembic Pharma Ltd, Sahara Q Shop Ltd, Loylty Rewardz Mngt Pvt Ltd, SAMSUNG, Sony India, UCB India Pvt Ltd & Zee Entertainment Handling Campaign budgeting, on-ground supervising of the BTL Promotions, Brand Campaigns & Events for the above mentioned brands with brand managers at client’s side. Worked on School Contact Program for Maxximo Mini Van for Mahindra & Mahindra Ltd. Covered over 120 schools, touching over 500 school van drivers. Worked on back-end planning for offsite trip for Alembic Pharma Ltd held at Srinagar. Have been assigned as Account Manager for Sahara Q Shop Ltd to work in close conjunction with the marketing and brand team to explore BTL Activation opportunities for the brand. Worked on Mall Activation of NRG for Sahara Q Shop Ltd held at various malls across Pune. Covered 4 Malls for 4 weekends touching more than 1500 youngsters.  Worked for an Event of Loylty Rewardz Mngt Pvt Ltd held at Taj Colaba with exclusive celeb performances. Have worked on BTL Campaign of SAMSUNG to increase awareness about the new launched product "Samsung Galaxy S4" across Mumbai at various platforms like Malls & Cafes (CCD & Barista). Covered 11 Malls and 14 cafes of CCD & Barista touching over 17,000 customers. Worked on Mall Activation of Sony Bravia 4K Ultra HD TV for Sony India held across various malls in Mumbai with exclusive stall design projecting out to niche customers. The project covered 18 malls Pan-India - 4 malls in Mumbai, 4 malls in Bangalore, 2 malls in Chennai, 2 malls in HYD, 4 malls in Delhi & 2 malls in Kolkata. Campaign budgeting, profitability of the campaigns. Preparing detailed proposals for campaigns w.r.t. timelines, venues, legal obligations and budgets. Post Campaign Evaluation.