Amandine Simoni Email & Phone Number

Spain

Spain

Barcelona, Catalonia, Spain

With over €200 million in revenue in 2024, Hightekers provides contract solutions for 2,000 freelancers, remote workers, and their companies across 150 countries.Role Overview: As an Executive Committee member, I play a key role in shaping Hightekers’ strategic positioning within the global Employer of Record (EOR) market, driving international revenue growth through targeted marketing and sales initiatives.Strategy: My focus is on expanding international revenue by leveraging performance marketing, creating engaging content, and managing events. Additionally, I drive market growth in France through tailored strategies.Leadership: I have built and led a team of five mid-senior level experts, cultivating a results-driven culture focused on actions with measurable ROI. I also implemented a performance-based bonus program for the marketing team to boost motivation and results.Financial Oversight: I define and manage multi-million-euro budgets, set clear KPIs, and deliver detailed quarterly performance reports to track and assess marketing impact.Data-Driven Marketing: By using advanced CRM tools, I optimize lead tracking, qualification, and conversion workflows to ensure seamless integration between marketing and sales efforts.

As a member of Hightekers Group's Executive Committee, I collaborate closely with Rivermate's Marketing Lead to monitor and enhance their marketing performance. Rivermate, a brand of Hightekers Group, supports remote companies by providing comprehensive international payroll, benefits, and compliance services in over 150 countries through a robust platform. Together, we exchange best practices and share knowledge to drive success.

Barcelona, Catalonia, Spain

Proptech company streamlining home ownership across EMEA with $25M in Series A funding and a team of 80-100 employees in Paris, Dubai, Barcelona, and Lisbon.Role Overview: I reported directly to the COO and developed targeted email marketing and sales strategies to optimize lead progression and enhance pipeline efficiency.Leadership: I worked closely with sales operations and engineering teams to streamline the sales process and ensure CRM hygiene for both internal and international data management.Strategy: I led the design and execution of a marketing and sales nurture program to re-engage dormant leads and drive higher conversion rates.Data-Driven Insights: I leveraged CRM and Sales Operations data to create customized email automation sequences, producing measurable results.Key Results:Increased qualified engaged leads by +20 percentage points.Fully automated email marketing customer journeys, boosting lead nurturing efficiency.

Paris, Île-De-France, France

Achieved accolades in global MBA rankings:MBA Ranked #2 in Europe and #5 Worldwide by QS Global MBA RankingKey courses: General Management, Change Management, Strategy, Finances, Strategy, Marketing, Sales and Operations. Last Quarter Finance Specialisation Track:Corporate Finance, P&L Management, Budgeting, Forecasting, Financial Strategy. Notable Engagements:Talent Show 2020 Producer: Led the production and coordination of a talent show event, showcasing strong organizational and event management skills. The TV-style show featured over 20 students and achieved over 1,300 live viewers on YouTube.MBA Club Leadership: As President of the MBA Club of Arts, Media, and Entertainment, I connected MBA students with industry leaders, hosting online interviews with executives from Disney+, Spotify, Ubisoft, Amazon Prime, Starz, and Sony Pictures.Result: Graduated with a GPA of 3.75/4

São Paulo Area, Brazil

Startup Overview: A fashion tech startup that enables independent designers to source fabrics online without minimum order quantities. Secured $5M in funding and employs 25 staff members.Role Overview: I reported directly to the CEO and defined, then executed, the Go-To-Market (GTM) strategy for the product's launch in Europe and the USA, managing a team of 6.Leadership: I led the transformation within the company by developing a product promotion mindset that aligned with the brand’s core values.Strategy: I formed strategic partnerships with fashion entities in Europe, USA, and Brazil to build a strong database and enable personalized, one-to-one actions for the sales team.Key Results:Drove the growth of 50,000+ active app users.Facilitated the company’s successful sale to Fabric Sight, an e-commerce platform for fabric sourcing.

São Paulo

Premium multiplex movie theaters attracting 3 million visitors annually, with a turnover of >BRL20M and 90 employees. The company has been awarded “Best Movie Theaters” by Jornal O Estado de São Paulo for five consecutive years, “Best Cinema” by Revista Época, and “Best Environment” by Folha de São Paulo.Role Overview: I led the digital transformation of the company’s marketing strategy and managed the launch of a new movie theater in Niterói.Leadership: I convinced the CEO and COO to invest in opening digital channels for brand awareness and customer acquisition. I also trained 2 digital marketing assistants.Strategy: I created a digital loyalty program focused on data collection and customer engagement.Data: I cleaned and optimized the database, then developed a targeted email marketing program based on content customization.Key Results:Increased social media followers by +150%.Doubled the number of contacts in the CRM contact list.Boosted monthly newsletter subscriptions by +18%.

Région De São Paulo, Brésil

O Melhor de Paris (The Best of Paris) blog focused on fashion and beauty, gastronomy, career, and culture, attracting 183,000 visits, 155,700 unique users, and 300,000 page views annually.Role Overview: I professionalized the blog to generate revenue through advertising campaigns, affiliate marketing, and diverse sponsorship deals.Market Study: I analyzed competitors, identified the target audience, and pinpointed opportunities for monetization.Strategy: I developed a new business model and repositioned communication to align with the brand's goals.Content Creation: I defined the monthly editorial calendar, authored editorials, articles, interviews, and public reports, and enhanced SEO.Business Development: I formulated commercial proposals to sell advertising spaces and nurtured relationships with advertisers.Key Results:Generated the blog's first revenues within four months of the internship.

São Paulo, Brazil - Www.Reservacultural.Com.Br

Premium multiplex movie theaters attracting 3 million visitors annually, with a turnover of >BRL20M and 90 employees. The company earned “Best Movie Theaters” by Jornal O Estado de São Paulo for five consecutive years, “Best Cinema” by Revista Época, and “Best Environment” by Folha de São Paulo.Role Overview: I enhanced the efficiency of the company’s marketing and online communication.Critical Analysis: I conducted both qualitative and quantitative analyses of the company’s online communication channels, including the website, email marketing, and social media. I implemented tools like Google Analytics and set up key performance indicators (KPIs) for tracking.Action Plan: I developed and optimized mailing campaigns, managed an email list of 100K+ contacts for targeted segmentation, launched social media campaigns to boost newsletter subscriptions, and conducted online surveys to assess communication effectiveness.Key Result: After just three months as an intern, I received a hiring offer to start as Digital Marketing Manager following graduation in 2016.

Lisbon, Portugal - Www.Cloutsdigital.Com

Company Overview: A start-up based in Lisbon, Portugal, specializing in e-learning and knowledge management. The company is developing a platform that enables organizations to manage and build knowledge. www.cloutsdigital.comRole Overview: I worked on the Go-To-Market (GTM) strategy for the start-up’s new product, a SaaS solution that helps companies manage in-house knowledge.Market Research: I analyzed both direct and indirect competitors’ products and marketing strategies, while also assessing market trends.Product Marketing: I conducted an online survey to identify target pain points and position our product effectively in the market.Corporate Marketing: I analyzed the company's communication methods and compared them with competitors’ strategies.Digital Marketing: I collaborated on the development of the product’s landing page, contributed to content creation, participated in choosing the product’s slogan and graphic design, and drafted the terms of use and privacy policy.Key Results:Created a market research strategy that informed partner decisions and supported the bid for EU funding.Developed a comprehensive marketing plan to launch the product across Portugal, Europe, and Brazil.Contributed to the successful creation of the product’s landing page.

Master Of Business Administration - Mba, Finance, General, 3.75/4

Activities and Societies: Forté Foundation Scholar President of the Club of Arts, Media and Entertainment Talent Show 2020 Producer.

Digital Marketing, Customer Engagement, Social Media, Planning & Analytics, 731/780

Prof. David Rogers’ course on Digital Marketing Strategies taught to executives that come to Columbia Business School from all.

Master'S Degree In Intercultural And International Management, Specialization In International Business Development

The M2i Master's degree: • 35 students selected from 250 applicants each year • The highest-ranking university program of its category.

Bachelor'S Degree, Foreign Languages (English And Portuguese) Applied To International Business Administration, With The Highest Honors

Multidisciplinary program based on the intensive study of two foreign languages ​​(English and Portuguese) and their respective cultures.

Échange Erasmus, Langues Étrangères (Anglais Et Portugais) Appliquées Aux Affaires Internationales

The Catholic University Business School is the only Portuguese school in the Financial Times ranking. What distinguishes the Catholic.

Bachelor Of Arts - Ba, Jazz/Jazz Studies

Activities and Societies: Piano Jazz & Singing Arranging Orchestration

Bachelor'S Degree, Acting & Mise En Scène

Activities and Societies: Acting for theater and cinema classes Acting, singing and dancing training for musical theater