Amandine Aman Email and Phone Number
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I grow Series A, B, and C companies through effective branding and marketing. I help ambitious Tech companies reach their (steep) growth goals focusing primarily on:✔️ Building Brand identity✔️ Building global Brand & Marketing teams✔️ Launching effective brand initiativesI can help your startup as a:✔️ Fractional CMO✔️ Brand advisor✔️ Marketing coach & speakerI have recently collaborated with renowned startups such as Le Wagon (the #1 ranked coding bootcamp globally), Luko (#1 neo insurance in Europe), and Juni Learning (Y Combinator).My marketing journey includes roles at Uber, McCain, Mars, and other top e-commerce companies - in global and regional capacities.I'm a brand expert with a growth mindset and my international expertise is unique. I'd love to discuss your branding needs, my DMs are open. ___Proven Global marketing experience at CPGs, Unicorns, and Startups. Managed $XXXM budgets in Media across multiple continents. Proven online/offline marketing experience. Proven expertise in building teams in major tech hubs.D&I leader. Advisor to Tech startups. People-oriented leader.I combine Brand expertise and Performance Marketing expertise. I'm a data-driven Brand owner or a Growth Marketer with a brand mindset - depending on what your company needs. My expertise is global. Skills:-Brand building, brand strategy-Hiring, managing, and mentoring marketing teams-Executive and senior leader's stakeholder management -Fundraising, board-meeting -Performance Marketing (Adwords, Paid Social, Mobile Display, Landing Page Optimization ...) -Performance & Brand-oriented Media-buying (TV, OOH ...)-Product launches, new market launches-Website launch, content management-Managing and optimizing hyper-growth budgets
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Marketing Consultant, Fractional CmoAmandine Aman Consulting Feb 2020 - PresentPhiladelphia, Pa, Us- Brand builder for hire- Fractional CMO (ex-Uber, McCain, Mars)I help Series A, B, and C companies scale their marketing efforts & build their brand.
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Chief Marketing Officer | Fractional CmoEndless Studios Oct 2023 - PresentPhoenix, Arizona, UsEndless studios is a youth game making studio. Don't play the game! Make it!- Build the Endless Studios brand- Onboard new creators- Build a marketing team -
Chief Marketing Officer | Fractional CmoLe Wagon Sep 2022 - PresentParis, FrLe Wagon is a global leader in immersive tech training. 🌎 41 campuses including Paris, London, Berlin, Brussels, Lisbon, Barcelona, Shanghai, Tokyo, São Paulo & more.👥 20K graduates⭐ 4.99 / 5 RatingsMy mission is to:- Build an awesome brand & marketing team- Help scale Le Wagon Globally and locally -
Vp Of Global Brand & Marketing | Fractional CmoLe Wagon Oct 2021 - Sep 2022Paris, Fr- Hired a global marketing team- Started Global <> Regional cooperation- Updated brand identity- Rolled-out Global growth improvements (CRM, Perf marketing...)
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Director Of Marketing | Fractional CmoEndless Apr 2020 - PresentSan Francisco, Ca, UsResults: - new website launched for the Endless Network (before / after available on request)- first national campaign launched #KeepAllKidsLearning- new acquisition strategy for Terminal 2 games Scope: USA - Inspiring kids to learn how to code by playing games- Acquisition & Brand strategy- Make a difference in the world with marketing campaigns -
AdvisorRavacan Aug 2019 - PresentSan Francisco, California, UsRAVACAN is a Purchasing & Procurement software designed for commodity & supply managers, with a central place to analyze costs and manage suppliers. -
Head Of Brand & Marketing | Fractional CmoJuni Learning Jan 2021 - Oct 2021San Francisco, California, UsResults:- Created & Launched Juni's new brand Identity- Launched Juni's new website & $140 / mo plan- Hired a team of Marketers & Designers (in-house/agencies)- Implemented better tracking & reporting- Implemented a new social media & PR strategy- Helped identify & close partnerships w/ influencers and companies -
Vp Of Brand & Marketing | Fractional CmoLuko Feb 2020 - Mar 2021Paris, Fr1y Result:- new brand identity & new website (brand trackers in place showing impact)- huge increase in brand awareness (brand awareness trackers in place showing impact)- huge growth (+100k customers)- better team structure, mentoring and higher motivation - first national TV campaign at a great CAC resulting in a successful Series B round of $50MScope:- Build Luko's brand in Europe- Scale Luko's acquisition in Europe- Build an awesome team - Make a difference in the world with marketing campaigns -
Director Of Brand & MarketingHolberton School Oct 2018 - Dec 2019San Francisco, California, UsScope: USA, Colombia, Tunisia, Lebanon and Europe- Created a new brand identity to improve the company's positioning on the EdTech market - Deployed a new website in 3 languages - Implemented Klaviyo as a CRM solution - Launched 9 schools in 4 countries in 1 year - Organized events with influencers, advisors and celebrities to create PR - Created Influencer campaigns with celebrities and advisors - Created playbooks, trainings, templates, sales material and planning cadence for local marketing teams - Presented at the board meeting as a marketing executive -
Head Of Global Marketing AlignmentUber Apr 2017 - Sep 2018San Francisco, California, UsScope: EMEA, LATAM, INDIA, APAC, USCAN Marketing Context: hyper-growth targets with limited resource available. - Orchestrated strategic monthly marketing meetings between COO and mega-regional CMOs- Managed a team of 3 working on global and confidential strategic initiatives for Brand, CRM, Performance Marketing- Organized global planning sessions between all mega-regional marketing Leads teams to align their roadmaps - Implemented frameworks and communications flow that allowed to uncover media fraud- Consolidated Uber’s relationship between Media and Performance agencies and established centers of excellence for marketing -
Sr. Growth Marketing Manager GlobalUber Apr 2016 - Mar 2017San Francisco, California, UsScope: EMEA, LATAM, INDIA, APAC, USCAN Marketing - Hired 20+ performance marketers in International hubs (Amsterdam, Mexico City, New Delhi, Singapore)- Worked with Finance, RGMs and Marketing directors to establish global and mega-regional hyper-growth goals- Orchestrated strategic weekly meetings between Uber’s mega-regional performance marketing leads- Created and shared performance marketing best practices as we were building performance marketing teams- Established global roadmaps for critical AdTech initiatives / Media buying initiatives between INTL and HQ
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Sr. Growth Marketing Manager EmeaUber Jan 2015 - Mar 2016San Francisco, California, UsScope: EMEA & LATAM - Was hired as the #1 international growth marketing manager at Uber- Managed acquisition for Rider / Driver for up to 35% of all existing Uber cities at the time (Paid Search, Paid Social, Display)- Launched performance marketing in all EMEA cities (scaled individual cities from 0K trip to XK Million trips / week)- Managed hyper-growth budgets with external performance agencies (on of the Top spenders in EMEA travel) - Reported to HQ and had as stakeholders Regional General Managers, City General Managers
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Head Of Marketing EuropeSpreadshirt Apr 2014 - Dec 2014Leipzig, Saxony, DeScope: FR, DACH, UKI, BENELUX, DK, NO, SE, FI, IT, SP, PL- Created and implemented marketing calendar and brand campaigns across 15 countries- Managed a team of 10 across performance marketing and brand marketing- Managed a budget of $XXM / year for acquisition and branding- Created and launched national TV & radio campaigns in Germany, France and in the UK with media agenciesSpreadshirt is the European market-leader in on-demand printing on clothing and accessories. Founded in 2002, Spreadshirt is active in 18 markets, available in 12 languages and operates five global production sites. In 2016, Spreadshirt hit global revenue of approximately $102 million/93 million €, printed more than 4.1 million items, had over 70,000 selling partners and shipped to over 150 countries. -
Head Of Strategic Marketing EuropeSpreadshirt Aug 2013 - Mar 2014Leipzig, Saxony, DeScope: FR, DACH, UKI, BENELUX, DK, NO, SE, FI, IT, SP, PL- Created and implemented marketing calendar and brand campaigns across 15 countries- Oversaw product selection and launched strategic marketing initiatives at the compay- Managed a budget of $XXM / year for acquisition and branding - Created and launched national TV & radio campaigns in Germany, France and in the UK with media agencies
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Country Manager FranceSpreadshirt Jan 2013 - Feb 2014Leipzig, Saxony, De-Built a strategy to reach the French D2C KPIs -Analysed, Recommended & negotiated budgets to implement marketing actions for France-Managed the acquisition strategy & campaigns for France ( SEA, Affiliation, Display, Deals, TV )-Handled the TV Media Buying for France with Media buying & Creative agencies ( Tf1, M6, W9...) -Adapted the global marketing initiatives to the French market-Managed digital Marketing & Offline Marketing-Worked closely with the EU CRM Team
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Performance Marketing Manager FranceSpreadshirt Jan 2012 - Dec 2012Leipzig, Saxony, DeONLINE-Marketing tasks :- Managed Search engine marketing ( Google Adwords, MSN AdCenter )- Managed Product Listing Ads- Managed Affiliate marketing (Post-View, Couponing, Banners)- Managed display Campaigns ( Google Display Network GDN, Remarketing & Retargeting, Premium )- Managed paid social Facebook Ads- Optimized External partnerships & Deals ( e.g. Groupon etc )- Coordinated SEOOFFLINE-Marketing tasks :-Checking and adaptation of the global marketing/product management initiatives for the French Market-Actively participated in the BTL TV advertising campaign ( Tf1, M6, W9, NRJ12 etc )-Work daily with the graphic designers, the SEO team and the Brand&Communication departments
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Brand Manager - RetailMccain Foods Jul 2011 - Dec 2011Toronto, On, Ca-Managed the French Fryer Fries, Potatoes and Mash product ranges for McCain France‐Organized a partnership with the nationwide event « La Semaine du Goût » (2,300,000 on‐pack stickers, 3 PR events, POS displays and tools creation) ‐Managed the creation of some digital contents for the websites www.legoutmccain.fr / www.mccain.fr (Augmented reality, website design, creation of texts)-Worked on several European strategic projects with the European team and other country members‐Analysed Retail Panel data and ATL marketing campaign results -
Product Manager - RetailMars Jun 2009 - Jun 2010Mclean, Virginia, Us- Analyzed the Brand performance analysis for Pedigree Professional Nutrition®, Greenies®, Catsan®, Nutro®- Coordinated Pedigree Professional Nutrition®'s brand relaunch- Created and launched in-store marketing activities (POS displays, wobbler strips, stickers...)- Managed and created the 201's marketing plan
Amandine Aman Skills
Amandine Aman Education Details
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Grenoble Ecole De ManagementMajor In Marketing -
Maastricht UniversityMarketing Research
Frequently Asked Questions about Amandine Aman
What company does Amandine Aman work for?
Amandine Aman works for Amandine Aman Consulting
What is Amandine Aman's role at the current company?
Amandine Aman's current role is Brand builder for hire | Fractional CMO | ex-Uber, McCain, Mars.
What is Amandine Aman's email address?
Amandine Aman's email address is am****@****ber.com
What is Amandine Aman's direct phone number?
Amandine Aman's direct phone number is +141584*****
What schools did Amandine Aman attend?
Amandine Aman attended Grenoble Ecole De Management, Maastricht University.
What skills is Amandine Aman known for?
Amandine Aman has skills like Online Marketing, Digital Marketing, Sem, Marketing, Seo, Strategy, Marketing Strategy, Management, Tv Campaigns, English, Media Buying, E Commerce.
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