Amandine Chieux Email & Phone Number

London, United Kingdom

London, United Kingdom

I am responsible for building BAYA's brand awareness in France, generating leads, driving e-commerce revenue, and building strong customer retention.With an innovative, analytical and first-party data-centric approach, I work and manage 4 agencies and 4 team members to bring BAYA’s marketing strategy forward. Strategy and reporting:- Marketing strategy, planning, and execution - Budgeting management- Reporting on Marketing & E-commerce performance E-commerce: - Lead our e-commerce strategy and roadmap- Drive our revenue and CR by analyzing our website’s performance using Hotjar and Analytics, customer feedback, and benchmark- Manage our web agency - Manage our CMS back office- Collaborate with Design and Product team members on product development and catalog management Digital Marketing: - Lead and implement our first-party data-centric growth strategy - Manage our performance agency - Manage our affiliate marketing strategy - Oversee our social media and email marketing strategy- Oversee our influence and ambassador strategyRetention and loyalty :- Drive our LTV and RFM by leading and implementing our CRM strategy, referral program, and (future) loyalty program SEO:- Drive our SEO traffic and organic positioning on strategic keywords by optimizing our website and content- Boost our website’s notoriety by implementing netlinking strategy. - Manage our SEO agencyDesign:- Brief campaign look and feel for all online creatives - Brief our in-house UX-UI designer - Support and work closely with our in-house Art Director, co-founder of BAYA

London, United Kingdom

Build channel brand awareness and increase store sell thru by leading and planning & owning:• EMEA marketing & communication activities and partnerships across channel retailers including co-op marketing, events, in-store activities • Global in-store experience including primary and secondary POS display and shop-in-shops• Global promotional campaigns across channel and direct during key selling period time• Working closely with central brand, sales and product team• EMEA channel marketing budget • Global POS and promotional campaigns budget

London, Royaume-Uni

- Developing strategic UK expansion and commercial plan with founders- Key account lead generation and business development- Developing strategic tech and event partnerships- Promoting and strengthening brand awareness- Developing, reviewing and publishing B2B Content & Marketing plan- Building and managing UK team- Liaising with key departments in French HQ - Product, Commercial and Marketing

London, Royaume-Uni

- Exploring and executing global business development opportunities (sponsorships, partnerships and co-marketing promotions)- Developing strategic expansion plan- Developing strategic commercial plan - Help establishing a lean and centralised operational process to be executed across the business

London, Royaume-Uni

- Delivered CINIME App and operations international roll-out in dedicated territories- Coordinated with all internal departments to implement Product Development, Marketing, Commercial, Content and Customer Care strategies at EMEA and local level- Delivered data analysis to advise best practices to territory partners, EMEA Operations team, Global Operations team and internal departments - Built & fostered strong relationships with key international stakeholders

London, Royaume-Uni

- UK Account Management- Management of UK P&L- Created and executed local marketing, campaign and content strategies to drive downloads, strengthen active user base and build retention- Identified, pitched & implemented local content supplier and marketing partnerships

Buenos Aires, Argentine

- Digital Marketing, SEO, SEM, CRM, SMM projects- Creating Online Ad campaign (Google Adwords, Facebook ad, etc)- Auditing Online Assets & Improvement Recommendations- Audit SEO - Demand & Lead Generation Strategies- Business Intelligence

London, Royaume-Uni

- High impact analysis to increase expertise on new trends, focusing on Digital Media, Social Networks, Mobility (Apps, mobile payments, cloud computing), and Emerging Markets- Keynote presentations (internal & external communication)- Financial results analysis

Région De Paris, France

- Marketing and communication plans preparation for CANAL+ programmes and its special interest channels- Strategic reflection and analysis: benchmarking, market analysis in order to contribute to a global reflection on CANAL+’s programmes- Communication tools in order to foster information sharing with the Distribution (programmes, editorial line)

Région De Lyon, France

- Training in luxurious maroquinerie sale- Stock control: inventory, orders - CRM, After-sales service: responsible of the after-sales service & catering to costumers- Merchandising: monthly work with the Merchandising department

Master, Business Administration And Management, General

Activities and Societies: Treasurer of Student Board (2010) Financial Support & Sustainable development Star Trekk’ (2010-2011) Rugby Team.

Posgrado, Gestion De Las Servicios Tecnologicos Y Telecommunicaciones

Activities and Societies: Rugby Club Sitas (2013)

Classes Préparatoires, Ece