MBA, Systems Engineer specialist in Marketing with more than 15 years of experience in leading companies from different economic activities such as financial firms, information technology and advertising; covering devising solutions and information needs. Leader, proactive, used to work in a team and under pressure, based on results by objectives, management capacity and interaction at all levels. Experience in database analysis, loyalty and customer experience strategies, customer retention, marketing campaigns, direct marketing, digital marketing, CRM, product launches, competitive analysis and market research. Furthermore, in projects of innovation and digital transformation applying agile.