- Managing social media across various platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube).- Content creation across various platforms.- Using social media marketing tools to create and maintain the company’s brand.- Interacting with customers via the company’s social media accounts.- Analyzing the company’s digital marketing and social media strategy and identifying strategic weaknesses and making recommendations for improvements.- Researching social media trends and informing management of changes that are relevant to the company’s marketing activities.- Setting (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.