Marketing Director
CurrentResponsible for the full mix of marketing activities both to B2B and B2C clients including:CRMPR, advertising & general profile raising.Award Submissions - winning Shropshire Business Awards - Best Green Business in 2009, Midlands Business Awards - Training Award - 2009, Law Firm of the Year (5 - 15 partners), Birmingham Law Society Awards - 2010, Highly Commended for LSA Award for Environmental Excellence at 2010 Law Society Awards. 2013 LFS Conveyancing Awards - Gold for Best Website & Marketing, Bronze for Social Media.Website development, refresh of website in order to provide better navigation and make best use of SEO and link building activities.Implementation and managing a social media presence, via use of Twitter, Facebook, LinkedIn and a dedicated blog. More recently introduction of a podcast - The Legal Lounge. Looking at taking next steps in regard B2C by way of video, radio and online marketing opportunities.Events, seminars and corporate hospitality.BD activities include:Tender & Bid Submissions - secured contract with NFU for legal services across three counties.Exploring ways to deliver additional legal services to existing clients. Working with department heads and partners in order to identify key clients, ensuring regular contact is made and feedback obtained.Supporting networking activities, ensuring databases of referrals are maintained.Putting in place system to monitor enquiries and conversion to clients.