Andrea Lucena Email & Phone Number

Manila, National Capital Region, Philippines

Pasay, National Capital Region, Philippines

Innovated and Streamlined Production Processes: Managed various projects, including Annual Stockholders’ Meetings, press conferences, corporate video production, TV commercials, and media interviews, ensuring seamless execution and delivery.Established Strong Relationships: Cultivated robust working relationships with third-party suppliers and internal business units to ensure smooth coordination and project success. Conducted post-event feedback and debriefing sessions to drive continuous improvement and enhance project quality and workflow.Led Branding Initiatives: Spearheaded the creation and execution of branding templates for digital and social media campaigns, including layout and design for print and online advertisements.Designed Executive Presentation Templates: Developed and innovated presentation templates used by executives, including C-Suite members, ensuring high-quality and impactful presentations.Produced Critical Event Materials: Created videos and materials essential for group-wide events, such as corporate anniversaries, annual stockholders’ meetings, and press conferences, tailored for both B2B and B2C audiences.Contributed to Website and Microsite Design: Collaborated with the creative team to plan and conceptualize the design, UX, and UI of the company website and project microsites.Maintained Media and Government Relations: Built and maintained relationships with media outlets (print, TV, online) and various government agencies, enhancing work efficiency and managing expenses within or below budget.Proposed and Monitored Media Plans: Developed and monitored media plans for print and digital placements, optimizing brand visibility and ensuring the proper execution and implementation of campaigns.

Pasay, National Capital Region, Philippines

Developed a filing system and media library of the department that consists of all the photo and video assets of the company.Arrange and oversee photo and video shoots of various projects such as the Annual Report, corporate videos and TVCs and event coverages.Co-led sponsorship engagements with high profile organizations to ensure brand mileage and exposure. Ensured brand positioning was optimized during events.Diligently performed website management functions to prepare and keep the site contents updated and in place.

Pasay, National Capital Region, Philippines

Coordinate with third-party suppliers for project updates and monitoring of projects and events, such as the Annual Reports, Annual Stockholders’ Meetings, print ad production and corporate videos.Process advertising and sponsorship proposals.Prepare and complete ad placement requirements.

Assist the Corporate Communications Senior Manager with the overall activity and projects of the department.Exposure to the basic processes of video production, event management and advertising.In charge of the company news monitoring, clippings and upload in the website.Performed all administrative tasks assigned.

Quezon City

Program monitoring of the rival station versus the home station. Assist the production team on whatever assigned tasks.

Makati City

Product comparison reports, product inventories, assists the marketing team on product launches and other administrative assignments.

Ab Mass Communication, Communication, General

Activities and Societies: Layout Artist of the Offical Newsletter of the Mass Communication Department.

Regular/General High School/Secondary Diploma Program

Elementary Education