Art Direction:Direction, creation, and maintenance of model booksdirection and co-management of internal photo studioin house Adobe PS expert. Content Strategy and Branding for Modelwerk:The Agency's native english copywriter/editor in charge of all outward facing english content, including, but not limited to celeb and talent biographies, PR, Modelwerk news, newsletters, web content, and more. Online & Offline initiatives:- strategy, planning, and maintenance of all social media profiles- research and learning to stay concurrent on latest technologies and trends- content creation in house for commercials, exclusive story telling- content creation for brand partnership to create exclusive stories- content arbitrageManagement:Liaised between all departments bringing all divisions together online. Monthly townhall style meetings with internal agents. Managed a small international team of social media managers, interns, and students, teaching them how to create content through storytelling, interviews, and arbitrage. Taught basic design/photoshop through a specialized developed comprehensive tone/style guide and managed their progress and growth. Created a structured planning system to implement content online 24/7. Developed and implemented concise social media strategies to become the most engaging platform amongst MW's immediate competitors, growing our following by approx. 200% +Development/Project Management:Social Media workshops - Development and implementation.Modelwerk Academy - a new outreach and teaching program. Conception, planning, and development.

Responsible for performing high-end retouching images for fashion marketing, merchandising, and ecommerce, ensuring efficiency workflow for daily production with tight deadlines.- Retouch digital images according to our style guidelines- Check color correction and match images from different sets- Ensure color consistency across all images per product- Ensure image quality control before upload- Upload images to web servers in accordance to deadlines- Drive quality and productivity standards in the retouching process- Testing solutions to improve workflow efficiency and suggest new initiativesExpertise in an extensive range of retouching techniques, including cosmetic retouching, models and beautiesStrong understanding of light, visual composition and the art of aesthetic presentation (exceptional eye for details)

Editing, retouching, captioning images and then distributing them globally.TIFF. MBFW.

1 Year ContractAdidas MiCoach- Customer retention for English facing markets. - Managing b2c social communications.- User gen content moderation in all communities.- Preparation of moderation and communication policies for Support Team; best practices.- Management for Brand Ambassador program (native advertising); including outreach and growth.- Gathering and analyzing data from the involved social media touch points.- Identifying consumer insights, consumer needs, and requirements for new content and activities.- Preparation and presentation of reports; social media metrics, web analytics, and sentiment.- Monitoring benchmarks for measuring the growth of the community including analyzing, reviewing, and reporting of the effectiveness of new initiatives.- Content copyediting and copywriting for English markets.

3 Month Contract with Zalando, Boston Consulting, Tanzekind, and This is Jane Wayne• Conception, creation, implementation and management of content.• Community communications and management.• Preparation and participation in creative workshops.

Online Marketing; Brand Strategy, Social Media MarketingContent; Planning, Production, Writer Recruitment, ManagementPhotography and Photo EditingMarketing Plans; Research, analysis and executionPR; Press Releases, Outreach, Communication PlanningGoogle Certified Business View Photographer (formerly Google Trusted Business Photographer) - 360 Degree HDR Panoramic ToursWorked with:The Purple Fig: Marketing Plan and Implementation, Brand Strategy and Content - Now syndicated on Huffington Post. London Manori: 2011-2013 Social Media Marketing - Planning and Implementation.PR, Content, and Communication Strategy. Visual Content Editing.Production for 2013 LM Lookbook photoshoot.The Painfully Single: Creation, content, branding and implementation.The Spice is Right: Brand development, brand support and all areas of creative campaign development and design.

Research and analysis to develop online marketing plans, and then on-going execution of the social media & content portion of the plans - including web site content development, blogging, social media set-up and updates, video development and email marketing/newsletters and more.Responsible for developing new content on behalf of Core's clients with a focus on brand building, on and offline lead generation and online marketing.Research and development for content, including writing, for Sheridan College (post grad) Online Marketing textbook.Monitoring and execution of online marketing strategies on behalf of our many clients.

Headed up a team of seventy freelance editors and writers to deliver quality content across seventeen verticals under the Daymix.com umbrella as well as producing seo based content for numerous other websites.- Developed and retained talent to build effective content cycle- Resource Allocation and effective utilization of resources.- Responsible for recruitment and training; ensured service delivery through effective performance metrics like quality, compliance, efficiency and productivity of the designated team.- PR efforts- Video & photo production for spotlight pieces for blogs

Promoted to content production, which included writing, photographing/photo editing, new media, video production and more (ie: infographics, guerrilla marketing etc. )Original content creation - blogging, video and photography.Hiring and management of writers for our three main sites - Manolith, Twirlit, and Kidglue - all housed under the Daymix umbrella.

Visual content production, management, and implementation.Creation and maintenance of extensive photo and video library.

Assigned photo requests received from section editorsAssured that all assignments were submitted by deadlineSelected the photos that went online/on airActed as liaison between photo houses and in house staffNegotiated rates and terms of imaging licensesEnsured all copyright terms were followedHigh Pressure and Fast Paced work environment - Fast turnaroundCreated and maintained extensive image libraryDocumented use of all imagery digitally as well as hard copy