Led paid media, lead gen & cold email outreach initiatives for Canada's largest e-commerce conference in 2024. Sold out the event with over 1,500+ brand applications within its first year of inception. If you are in the Canadian e-commerce space and looking to network with like-minded founders, Ecom North is the place to be.

• Optimize SEO & PPC campaigns on a daily basis to achieve continuous growth in search and paid traffic across multiple channels.• Implement new measurement strategies to improve conversion tracking, ROI estimations, traffic growth, position changes and overall company growth.• Assist senior executives with creative direction, budget allocation, and brand partnerships.• Lead content marketing and link-building strategies for Stallion Express and its sub-brand, Shippsy. • Oversee On-Page, Off-Page, Technical & Local SEO activities while ensuring continuous improvement across all metrics.• Provide monthly PPC & SEO reports to executives to enable better business decisions.• Collaborate with a diverse marketing team across multiple time zones to achieve organisational goals.Achievements:• SERP page 1 rankings for various hero keywords within the first 3 months.• Consistent improvements in organic traffic, keyword positions and site health.• Implemented white-hat link-building strategies successfully while using automation to improve efficiency.• Implemented advanced tracking systems through Google Tag Manager, GA4, Conversions API, Enhanced conversions, UTMs, GA4 and Advanced Matching.

• Assisted with digital marketing for over 50 clients displaying excellent product research, copywriting, web design, media buying and SEO skills.• Regularly optimized ad budgets, product landing pages, cart, and checkout pages through split A/B testing resulting in consistent profit margin improvements of up to 25% over each quarter.• Efficiently managed over $300,000 in monthly ad budgets over various social media platforms including Google and Facebook ads while maintaining profitability by carefully analyzing important metrics such as CPM, CPP, ROAS, ATC, IC, VV, etc. • Created effective email and text marketing automation for e-commerce brands contributing upwards of 30% in total revenue.• Excelled in SEO practices through targeted content creation helping increase Google rankings for all of our clients leading to a significant surge in organic traffic. • Collaborated with designers to continuously test new creatives while preventing ad fatigue.Achievements:• Generated over $200,000 in revenue within the first 3 months for a startup ranking within the top 0.5% of stores on Shopify which started in the same quarter (Q4 2020).• Accelerated acquisition of a client company by a major pet retailer in North America through aggressive scaling of ads & revenue while maintaining profitability.

Achievements:• Assisted senior management in designing marketing plans helping improve revenue for our online services by over 15% in Q1 2020.• Handled the company's social media promotions improving the follower count by 300%.

Achievements -• Best performing intern award.• Assisted management with the highly successful "Kotak Life Insurance" marketing campaign and pricing strategy.• Received a certificate for 'outstanding performance as an intern' after the completion of my internship.

Achievements:• Assisted in the formation of promotional campaigns for social media platforms and local Nike-sponsored athletes.• Gained valuable work experience along with my bachelor's degree.• Assisted in the development of a merchandising system in a team environment that significantly improved store efficiency by over 20%.