Heading the Men's Western Business at Fabindia, leading the business strategy and transformation of product design, procurement, merchandising and retail planning-Spearheading YoY double digit CAGR through the implementation of a targeted business and operations strategy -Bolstering conscious procurement with profitability through product value chain optimisation-Refining the product portfolio through data backed assessments of market trends and consumer insights-Driving standardisation of customer experiences across 300+ stores and online markets

Founded and headed Bareek, a menswear focused conscious design label, reviving age-old Indian craft techniques-Led product design, apparel production, inventory management, marketing and retailing functions-Successfully built a robust value chain across craft clusters and conscious textile suppliers in handlooms, natural dyes, regenerated nylon, recycled PET bottle yarn and other waste fibres-Featured by the United Nations for founding and leading 'Craft 2.0 and Weaving 2.0'-Selected & invited to take part in the prestigious talent discovery programme, to showcase our upper line collection, Bareek Label at FDCI India Fashion Week-Runners-Up, Circular Design Challenge, Lakme Fashion Week, in collaboration with Reliance/Rise Worldwide and The United Nations from over 4000+ entries-Awarded India’s ‘Top 50 Emerging Brands” by LBB, India’s biggest online recommendation platform

Creative Strategist and copywriter at one of the world's leading creative agencies -Member of the core team that designed, conceptualized and executed Make In India Week, Mumbai-Led digital media strategy for Audi India, resulting in the doubling of digital traction, followership, reach and engagement across social channels where overall team efforts led to the highest sales volumes in the luxury car market category for FY16-Revamped the Royal Enfield brand experience journey using the ‘keep riding pure’ brand purposeand devised marketing strategies and customer outreach programmes for global market expansions including UK, Australia and Columbia