At Aerem, my focus is on crafting and leading robust marketing strategies that position us as leaders in solar solutions for MSMEs and installers. With expertise in growth marketing and a strategic approach to leadership communication, my role involves driving brand growth and fostering demand across Solar Financing, E-commerce, and SaaS divisions.Leveraging marketing technologies and business media insights, my team has excelled in executing comprehensive digital campaigns and cross-functional collaborations. The integration of MarTech platforms coupled with a successful SEO plan, has significantly boosted Aerem's online presence, contributing to our mission of enabling a solar revolution for SMEs.
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Senior Marketing ManagerZimetricsPune, Mh, In -
Senior Marketing ManagerAerem Dec 2023 - PresentMumbai, Maharashtra, India● Spearheaded the content strategy and developed creative digital assets for Aerem’s solar solutions ecosystem, including SunStore, NetZero Finance, and AeROC platforms.● Scaled up Aerem’s digital presence by leveraging data-driven insights, social trends, and consumer behavior through strategic SEO, email marketing, and platform marketing campaigns.● Utilized consumer cohorts segmented by solar adoption trends and financial behavior to craft content strategies that boosted awareness, drove traffic, and enhanced customer acquisition and retention.● Set up and managed a dynamic marketing team of writers, designers, and campaign managers, ensuring resource optimization and delivery of high-quality outputs.● Designed a quarterly content calendar and delivered engaging content via blogs, newsletters, web banners, and targeted email campaigns tailored to MSME and EPC audiences.● Achieved a healthy referral traffic increase by implementing creative email campaigns with improved open rates and click-through rates (CTR).● Boosted SEO rankings, doubbled Aerem’s domain authority, driving significant organic traffic through search-optimized blogs, landing pages, and metadata updates.● Enhanced user experience on the Aerem website and app, aligning with UI/UX best practices to optimize CTR, reduce bounce rates, and improve time-on-site metrics.● Collaborate cross-functionally with Tech, Product, and Creative teams to deliver impactful marketing campaigns aligned with Aerem’s business goals. -
Senior Marketing ManagerFountain9 (Yc W21) Feb 2022 - Oct 2023Mumbai, Maharashtra, India● Led the content and performance marketing strategy for Fountain9’s AI-driven inventory management product, Kronoscope, positioning it as a leader in Demand Sensing & Inventory Planning.● Launched a robust SEO and content plan that resulted in a 70% increase in website traffic ● Created SMM campaigns and strategies targeting segmented audiences, increasing email open rates and CTR, contributing to the revenue numbers.● Designed a quarterly editorial calendar to deliver high-value content, including case studies, thought-leadership blogs, and whitepapers, to drive engagement and lead generation.● Scaled Fountain9’s LinkedIn presence, boosting impressions and engagement by tailoring content to align with industry trends and audience behavior.● Enhanced the user journey on digital touchpoints through optimized content and user-centric designs that improved conversion rates across campaigns.● Orchestrated collaboration with sales, product, and customer success teams to ensure cohesive messaging and alignment of marketing initiatives with business objectives. -
Assistant Marketing ManagerTo The New Oct 2020 - Feb 2022Noida, Uttar Pradesh, India● Devised and implemented a comprehensive content strategy that resulted in a 30% increase in organic search traffic within the first quarter.● Spearheaded the creation of engaging, SEO-friendly content, including blogs, whitepapers, and case studies, to establish thought leadership and drive inbound marketing.● Doubled email marketing CTRs by leveraging segmented customer cohorts and crafting personalized, high-impact campaigns aligned with user needs.● Contributed to achieving 3M+ impressions in Tier 1 publications through well-executed PR and content strategies.● Improved on-site user experience by delivering optimized content and web assets aligned with UI/UX best practices, increasing time-on-site and reducing bounce rates.● Collaborated with cross-functional teams, including Tech, Product, and Creative, to ensure content strategies were aligned with organizational goals and user expectations.● Negotiated and managed vendor relationships, achieving a $150K reduction in licensing costs for analyst reports, directly impacting the bottom line. -
Assistant Marketing ManagerDatatracks Sep 2019 - May 2020Chennai Area, India●Directed corporate and product marketing efforts for the US market, focusing on the highly competitive SEC financial reporting sector, positioning Data Tracks as a leading compliance software provider.● Orchestrated and executed targeted SEM and SMM campaigns, generating over $XXXK in Annual Recurring Revenue (ARR) by driving high-quality leads through paid campaigns.● Implemented a data-driven SEO strategy, achieving a 10% month-on-month increase in website traffic and enhancing the company’s digital footprint.● Designed and executed multi-channel content strategies, including blogs, landing pages, and whitepapers, to educate target audiences and improve engagement rates.● Developed tailored email campaigns with creative content and optimal image-text ratios, doubling open rates and CTR, effectively nurturing leads through the sales funnel.● Introduced a scalable content framework that streamlined webinar marketing efforts, increasing attendance by 40% and resulting in the onboarding of XX enterprise clients.● Strengthened customer acquisition by creating targeted campaigns aligned with compliance trends and leveraging cross-functional collaboration with Sales, Tech, and Product teams.● Enhanced user experience by delivering SEO-friendly web content and optimized on-site journeys, reducing bounce rates and improving time-on-site metric. -
Sales And Marketing SpecialistAgaram Technologies Apr 2018 - Aug 2019Chennai, Tamil Nadu, India● Led marketing initiatives in the laboratory technology sector across India and the US, creating a strong brand presence for Agaram’s Laboratory Information Management Systems (LIMS).● Designed and implemented branding guidelines, including the development of websites, logos, and marketing collaterals, ensuring a consistent and professional brand identity.● Developed and executed sales automation frameworks and community forums to improve lead nurturing and customer engagement.● Spearheaded the proposal and submission of tenders, securing a prestigious ₹1.5Cr contract with HPCL R&D Centre Bangalore through a comprehensive and persuasive bid strategy.● Conducted market research and competitor analysis to identify opportunities, driving targeted campaigns and expanding the customer base in key markets.● Collaborated with cross-functional teams to deliver impactful marketing campaigns, aligning with customer needs and business objectives.● Delivered SEO-optimized web content, driving increased traffic and improving user engagement on digital platforms.● Enhanced sales pipeline efficiency by implementing lead generation strategies, resulting in higher-quality conversions and improved revenue outcome -
Intern Management TraineeMedlife.Com Apr 2017 - Jun 2017Chennai, Tamil Nadu, India -
Industrial Relations ExecutiveLarsen & Toubro Jun 2014 - Mar 2015● Gained Invaluable experience in administrative, accounting, and industrial-relations departments ofL&T Constructions● Owned payroll and accommodation for 32 subcontractors and 4000+ workers respectively at L&TTATA Steel Kalinganagar SMS Pant Project● Assisted in insurance claim settlement of over ₹. 50 Cr in damages caused by Cyclone Phalin(2013)and Hudhud (2014)● Owned the bank account creation of 4000+ workers under the Pradhan Mantri Jan Dhan Yojna Scheme
Aman Sinha Education Details
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General Management
Frequently Asked Questions about Aman Sinha
What company does Aman Sinha work for?
Aman Sinha works for Zimetrics
What is Aman Sinha's role at the current company?
Aman Sinha's current role is Senior Marketing Manager.
What schools did Aman Sinha attend?
Aman Sinha attended Great Lakes Institute Of Management, Birla Institute Of Technology, Mesra.
Who are Aman Sinha's colleagues?
Aman Sinha's colleagues are Shubhangi Nandagawali, Swapnil Aknurwar, Vishal Duke, Shweta Zanwar, Subhash Nuniwal, Wilona Maria Furtado, Nipun Gaur.
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