My area of expertise is data-driven online marketing and analytics. I'm experienced in digital strategies as well as in hands-on SEO and content marketing, paid search, social, and email marketing. My core competence is web analytics. I have over eight years' experience in analytics and conversion optimization: tracking and listening online customers’ needs and creating solutions from these observations, analyzing customer journeys, user experience and purchase funnels as well as traffic sources. Expert in Google Analytics implementations. I have worked with a variety of businesses in different industries - both B2C and B2B. In online environment, I have deep industry experience in retail, telcom, automotive, travel, residential real estate and SaaS.I'm always curious to learn new things in marketing and beyond.Specialties: Analytics, Marketing Metrics and KPIs, Online Customer Behaviour, Digital Marketing, Optimization, Customer Journeys, B2C eCommerce, B2B Lead Generation
Aarna Marketing Oy
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Ecommerce Expert And Co-FounderAarna Marketing OyTampere, Fi
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Chairman Of The BoardSaimaa Sealskin Nov 2023 - Present
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Ecommerce Expert & Co-FounderAarna Marketing Oy Sep 2020 - PresentFinlandServing Finnish online stores in:- Digital Marketing and Analytics- Ecommerce User Experience- Ecommerce Business Design
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Product Owner, Digital AnalyticsTampere University Aug 2019 - Dec 2020Tampere Area, Finland- Digital Analytics- Website Usability and Accessibility (EU Web Accessibility Directive)- Search Engine Optimization & SEM (international campaigns)- 2020 on maternity leave -
Senior Consultant, Digital Marketing & AnalyticsSolteq Oyj Apr 2018 - Jul 2019As part of the Digital Engagement team, I consulted companies how to attract, convert and retain customers with digital marketing and service design. My customers, both B2C and B2B, were from variety of industries. However, the longest experience I have in online retail (fashion, travel, operators & consumer electronics), automotive, and B2B lead generation. -
Consultant, Digital Marketing & AnalyticsSolteq Oyj Jun 2016 - Mar 2018As a consultant I gave insights to customers' about the performance of their website: how to drive more traffic, how to optimize visitor experience, and how to improve conversion rate. I worked closely with marketing executives. In addition to consulting on ecommerce strategics and tactics, I did hands-on SEM&SEO and social advertising, as well as trained customers typically concerning web analytics. Furthermore, I did Google Analytics implementations and audits.
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Web AnalystAinoa Resolution Jan 2014 - Jun 2016My task was to analyze websites and digital advertising. I was in different kinds of B2C projects where my responsibilities included for example reporting KPIs, presenting analysis based on consumers' online behavior and giving suggestions related to improving advertising activities, conversions or website functions. My number one tool was Google Analytics which I used on daily basis. -
Online Store ManagerEntrepreneur Oct 2012 - Dec 2013I established and managed a webshop selling invitations for events, e.g. weddings. As the owner and only worker of the webshop, I was advertiser, coordinator, analyst and customer service among other things.
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Marketing CoordinatorVisma Severa Dec 2011 - Sep 2012LappeenrantaI was in charge of generating leads. My responsibilities included external and internal communications and analyzing the effects of conducted marketing activities, such as email marketing, display marketing, and SEM & SEO. Furthermore, I wrote press releases and online content. -
B2B MarketerTrainers' House Aug 2010 - Dec 2010The goal was to settle business meetings for customers’ representatives by doing cold calls. The company also offered business training as part of the work. -
Graphic DesignerInfomedia Suomi Ims Oy May 2008 - Jan 2010I did visual design for customer companies mainly for print, but also for digital platforms. I was also part of the business development team of the company.
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Illustrator And Graphic DesignerOwn Business Aug 2006 - Dec 2008I worked as a Freelancer doing illustrations and other graphic design for customer companies, such as Finnish newspapers. Part of this time I lived in Uruguay conducting orders from this remote location.
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Graphic Designer, Layout Preparer And Ad PreparerEtelä-Savon Viestintä Oy May 2004 - Aug 2006
Annamari Nuutamo Education Details
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International Marketing Management -
Latin American Business Studies: 'Leading The Way To Success In Latin America' -
Kymenlaakso University Of Applied SciencesCulture And Arts / Graphic Design
Frequently Asked Questions about Annamari Nuutamo
What company does Annamari Nuutamo work for?
Annamari Nuutamo works for Aarna Marketing Oy
What is Annamari Nuutamo's role at the current company?
Annamari Nuutamo's current role is Ecommerce Expert and Co-founder.
What schools did Annamari Nuutamo attend?
Annamari Nuutamo attended Lappeenranta University Of Technology, Universidad Argentina De La Empresa, Kymenlaakso University Of Applied Sciences.
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