Strategic Channel Marketing and Execution• Supported business development by organizing product presentations, road shows, and events, enhancing partner retention and channel growth.• Executed the regional channel marketing plan, driving in-store displays, co-op sell-out campaigns, and online initiatives with retailers and distributors.Strategic Marketing Planning and Creative Development• Led the creation of comprehensive marketing plans for traditional and digital media in collaboration with product and sales teams.• Directed creative development, overseeing promotional materials, website updates, advertisements, and marketing projects.Social Media, Content Creation, and Distributor Support• Orchestrated creative initiatives across social media platforms, creating posts, videos, event coverage, and engaging blogs.• Managed marketing budgets for distributors, providing essential materials and acting as a liaison with media buyers and agencies.Data-Driven Campaign Optimization and Communication• Analyzed feedback to fine-tune marketing strategies, ensuring campaign effectiveness.• Represented the marketing department in meetings with distributors, retailers, and channel partners.

Integrated Marketing Strategy and Implementation• Directed comprehensive marketing activities, including partner events, marketing collateral creation, PR initiatives, and digital marketing encompassing social media, SEO, SEM, and email marketing.• Established joint marketing plans with leading vendors (IBM, Fujitsu, Canon, Milestone, etc.), driving integrated marketing strategies across multiple stages of the marketing lifecycle. Coordinated event logistics, managed speakers, and ensured operational efficiency, including surveys and lead management.Campaign Analysis and Optimization• Generated detailed campaign recap summaries involving campaign dashboards, webinar registrant analysis, email campaign metrics, SEM, and display media performance assessment to identify areas for improvement and new opportunities. Initiated and executed new campaigns based on past performance analysis.Strategic Planning and Budget Management• Developed and executed quarterly marketing plans and budgets for vendors, enhancing sales to channel partners and end-users. Analyzed the impact of marketing programs on pipeline growth and tracked ROI metrics. Generated incremental business by organizing events, managing loyalty programs, and incentivizing partners through digital marketing campaigns.Collaboration and Support• Worked closely with business development teams to provide support for ongoing priorities such as product presentations, road shows, events, technical training, and promotions. Contributed to channel development and partner retention initiatives.

Channel Marketing and Collaboration• Executed the central channel marketing plan within the region, collaborating directly with retailers and distributor partners. Oversaw and led activities encompassing in-store displays, through-channel communications, co-op sell-out campaigns, and online initiatives.• Owned and managed the marketing relationship with priority retail partners, ensuring the negotiation and execution of optimal in-store and online experiences for Intex products.Event Participation and Competitive Analysis• Identified and actively participated in industry events such as Gitex, Cebit, and Gsmexchange. Monitored, analyzed, and updated competitive activities within the channel, focusing on price and promotion strategies.Budgeting and Inventory Management• Managed MDF allocation and monitoring to channel partners and retailers. Oversaw marketing inventory, including order planning, costing, and allocation.• Planned and coordinated digital marketing efforts encompassing social media, informational emails, B2B blogs, etc. Collaborated with distributor partners to plan and deliver co-op digital campaigns with retail partners, maximizing Intex's online presence within partner e-shops and e-commerce sites.Media Management and Marketing Support• Executed end-customer activities, including media buying across various mediums like outdoor, print, radio, online platforms, and retail store branding across the UAE.• Provided planning support for ATL (Above The Line), BTL (Below The Line), TTL (Through The Line), and digital marketing initiatives.

HIGHLIGHTSo Work in various internal departments to learn their processes and function.o Follow up on leads provided from the Marketing Department.o Preparation and compiling of Company brochures, marketing materials.o Identify future customers by cold calls, Info emails, and referrals to create an opportunity for sales o Maintaining and updating customer databases;o Supporting the marketing manager.o Prepare presentations, proposals & ROI reports.o Prepare a variety of status reports, including activity, closings, follow-up, and adherence to goals