Amany Raafat Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Kuwait City, Al Asimah, Kuwait

Kuwait

Kuwait

Handle Zain Kuwait, Boubyan Bank accountsBuilding relationships with current clients through demonstration of in-depth knowledge in media online & offline, understanding of specific needs/priorities, and the ability to propose creative solutionsCreating customized media plans for each product campaignIdentify and responds to client needs in order to define potential opportunities. Ensures appropriate strategy/solution is proposed to clientHandle follow-up related to the campaigns, research, proposals and performanceWrite, review and present proposals with responsibility for delivery to clientUsing strategic thinking ability and skills to prepare Strategic Business Plans and execute them appropriately in order to accomplish clients business objectivesRecommend, develop, implement, monitor and evaluate clients campaigns, objectives, policies and procedures relevant to client strategies.Prepare outdoor SurveyPrepare & Develop Media StrategiesUse tools such as (Statex, Zplan)

Egypt

Digital Sales ManagerManaging all the digital sales for the company concessions (AlShorouk News Portal, ALMasry AlYoum, Youm7, AlWatan News)Prepare sales targets, KPIs, IO’s, media plans, and invoices to clientsManage a team of sales personals up to 4Prospecting – Identifying target business and categories, and within them targetPipeline management – understand the sales lifecycle for different digital products, set and manage clients through the pipeline Communications skills – Deal closing and negotiation skills Pitching process - working with production team to generate sales pitch materials including mock ups, tests, and presentations.Market Awareness – Feeding back market analysis for the whole team to make sure that we understand the competitive landscape, commercial models, competitors price pointsBusiness Development –Identifying common sales roadblocks and feeding back client’s requirements to the business development teamsReporting and Forecasting – delivery of accurate Sales forecasts, revenue reports

Egypt

• Managing the YouTube CMS • Managing the YouTube Partner Channels• Manage the ROI streams of the different partner channels• Monitor the Partners Channels performance and enhance the structure and the strategy for the channels• Manage and create different claiming policies for the different channels• Develop the digital strategies for the client• Manage and enhance the strategy directions in which to achieve the best results for the clients

Egypt

• Prepare Digital Marketing Proposals for prospected clients.• Monitor, track, & report on paid search metrics, including trend analysis.• Provide support for search engine optimization recommendations.• Interact with copywriter & web service manager to optimize copy & landing pages for Search Engine Marketing.• Provide adhoc support for the Search Engine Marketing team including set up of new campaigns• Assist in Keyword discovery & expansion• Top keywords raking by category• ROI by Campaign, Site, & Category• Research & analyze traffic, user behaviors & loyalty through Google analytics.• Supervise a Marketing Analytics group that is responsible for analyzing key performance metrics “KPIs” & competitive trending & communicating these to client in monthly reports & get recommendations based on this data.• Analyze both online & offline data, looking for trends & providing actionable business insights through Google Analytics, Web Trends & Urchin Analytics”• Proactive analysis of reports & subsequent recommendations to boost online conversions. • Define customer & prospect segments to analyze & target • Define requirements for web projects and/or web enhancements based on business needs/objectives. • Identify gaps that exist in data and/or technology, provide recommendations for solutions & drive to completion. • Provide web analytic strategy & best practice guidance for business area. • Consult with internal teams on how to best leverage analytics to inform business decisions.

Cairo, Egypt

Search Engine Marketing Analyst, PPC Analyst Implement New Campaigns from the ground up & all the analytics needed for it.Proven track record in paid searchManaging a 6 figure marketing budgetImplementing new campaigns across various search engines from the ground upEffectively manage & optimize current PPC campaigns & competitor analysis Developing & executing an online customer acquisition plan designed to maximize site traffic & sales demand. Maximizing paid/natural search traffic & order conversion, while meeting cost per acquisition targets. Ensuring effective creative development & execution to support program & media efforts.Gather business objectives from clients & Product Management to determine the tasks, resources & time required to accomplish the build out of new web analytic initiatives.Highlight & execute best practices for web analytic reporting relating to specific platforms or configurations, & help us to build metrics around this data. Become the key technical consultant providing clients with technical assessments & implementation support & lead implementation

Egypt

Prepare digital marketing proposals for prospected clientsMonitor, track, & report on paid search metrics, including trends analysisProvide support for search engine optimization recommendations and user experience practicesInteract with copywriter & web service manager to optimize landing pages for SEM campaignsResearch & analyze websites traffic, user behaviors & loyalty through Google AnalyticsSupervise google analytics team that is responsible for analyzing key performance metrics “KPIs” & competitive trending & communicating these reports to client monthly & develop recommendations based on this dataAnalyze both online & offline data, looking for trends & providing actionable business insights through Google Analytics, Web Trends & Urchin Analytics”Proactive analysis of reports & subsequent recommendations to boost online conversion. Define customer & prospect segments to analyze & target Define requirements for web projects and/or web enhancements based on business needs/objectives. Implement new campaigns from the ground up & all the analytics needed for itManaging a 6 figure marketing budgetImplementing new campaigns across various search engines from the ground upEffectively manage & optimize paid search campaigns & competitor analysisDeveloping & executing an online customer acquisition plan based on user researches designed to maximize site traffic & sales demandMaximizing paid/natural search traffic & conversion, while meeting cost per acquisition targetsProvide code level & technical support for clients needing assistance throughout the project life cycle

Egypt

 Research & evaluate competitors paid search marketing efforts & identify new search opportunities.Test & analyze keywords, title, & content & description copy.Find solutions to increase free traffic to the site through optimization of Web site pagesSearch engine & directory submissionsArticle submissionsStrategic link building developmentOngoing SEO research & developmentImplement on-page & off-page optimization techniquesCreation/Modification of content for each page.Define strategic plans which will ensure maximal return including podcasting, new search techniques & new search nichesSpearhead from strategy to execution niche campaigns whose primary focus is customer acquisition through search, viral & buzz marketing.Brand development, web site traffic growth, web site UI and advertising revenue.

Emba, Business Administration And Management, General

Master Of Business Administration - Mba, International Business

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Advancing Negotiation Skills, Advancing Negotiation Skills

Bsc, Information Systems And Computer Science

Studied computer science from 2000 - 2004

Master Of Computer Applications (M.C.A.), Computer Science

Bs Computer Science & Information Systems, Computer Software Engineering