Amar Parikh Email & Phone Number

New York, United States

New York, New York, United States

New York City Metropolitan Area

Greater New York City Area

2019: Lead product strategy for checking accounts, our newest business line. Collaborated with BaaS partners and bank to launch Checking beta product to thousands of users to collect feedback. 2020: Addressed customer feedback and completed general availability launch of Checking.

Greater New York City Area

2018-2019: Launched our first cash management tools, cash analysis and Two-Way Sweep

Greater New York City Area

2016-2017: Focused on driving top of funnel growth through signup flow optimizations and A/B testing. 2017-2018: Managed broker dealer applications (custody and trading) and consumer facing money movement experiences.

Greater Chicago Area

- Lead mobile app download and re-engagement initiatives to drive organic growth in mobile customer base and bookings through programs such as Google App Indexing and deep-linking- Analyzed mobile web landing page metrics to prioritize development of the app’s first landing page for air travel customers; launched after several rounds of usability testing resulting in a 30% increase in conversion over equivalent page on mobile web- Drove material design initiatives internally to comply with Google guidelines resulting in featured placement in Google Play Store and 100% increase in app downloads during that period- Collaborated with finance and fraud teams to implement fraud protection protocols such as 3-D Secure while minimizing impact on the user experience and conversion- Leveraged various channels of customer feedback to continually improve the user experience such as usability testing (usertesting.com, in-person usability sessions), Play Store reviews, and Google best practices and validating through A/B testing

Greater Chicago Area

- Lead a scrum team of five developers to create and execute on prioritized backlog of hotel search relevancy and pricing user stories valued at $10M+ for ten business stakeholders- Drove the launch of an innovative hotel pricing product on a new technology platform from inception to delivery; facilitated working sessions with stakeholders to understand the challenges with the current pricing solution and define the minimum viable product (MVP)- Managed $2M+ cross-functional project with Allianz Insurance (external vendor) and international development teams to reinvent the insurance product offering in the trip booking path - Performed competitive analysis of various initiatives to improve the search/booking experience and designed A/B tests to measure the quantitative impact of these changes in terms of conversion- Volunteered on organizational initiatives to improve employee development including the creation of a new interactive hotel onboarding exercise for new hires and formal evaluation of several training vendors - Mentored new hotel product team members to ensure a smooth transition to Orbitz and travel industry

Greater Chicago Area

- Worked cross-functionally with engineering, client services, and sales/marketing to successfullyprioritize authored user stories and ensure punctual delivery of software releases to clients- Researched common scalability and big data challenges faced by our largest clients through analysis of Salesforce support tickets and on-site client visits; leveraged findings to define new functionality and drive high-level product roadmap- Lead a scrum team of four developers to launch a redesigned search technology product to significantly improve search performance; saved clients $1M+ on additional hardware investments- Conceptualized various usability improvements to the search experience and created wireframes using Axure to communicate that vision to developers- Collaborated with marketing team to create marketing material for new feature sets to ensure asuccessful product launch

Chicago, Il

- Developed financial model in Microsoft Excel to build business case for Merchant Rewards new business initiative; influenced business model decision through scenario analysis- Partnered with senior account executives to optimize deal structure for $1M+ national merchant deals resulting in more profitable deals and better protection against customer refunds- Collaborated with the business intelligence team to develop automated financial reports reducing time spent on reporting by 25% and improving accuracy of data- Created and implemented business process to monitor travel deal refunds and promptly address the issues driving it

Hillsboro, Or

- Coordinated with worldwide controls management team to model as-is business processes in Microsoft Visio, design audit process, and identify sales process compliance risks- Analyzed audit findings and re-engineered controls processes to ensure compliance with legal guidelines- Created business requirements for customer facing contract repository system to install stronger controls and streamline the sales process- Collaborated with Legal, Operations, and Finance teams to implement process improvements resulting in simplified audit process and improved compliance rate

Hillsboro, Or

- Supported largest costing system implementation project in company history, accounting for $3.5 billion in spending every quarter- Elicited requirements from 10 stakeholders across divisions to drive improvements in the monthly close process - Led team of four to analyze impact of system implementation on business processes; presented ways to reduce time spent on month-end close activities by 25%- Collaborated with vendor and internal technical experts to successfully deliver design documentation including business process model, report design, and data model- Modeled costing system in Microsoft Excel to quantify impact of inventory valuation methodology change; presented findings to senior management

Ann Arbor, Mi

- Assessed client's competitors in the golf industry in the relevant geographic market and researched their service offerings.- Analyzed current financial situation of client to determine cost cutting areas and optimal pricing packages thereby improving profitability- Created web marketing strategy for client to expand their banquet dinner business by reaching out to larger target audience- Devised modified version of client's current business model with revised marketing strategies and presented recommendations using Microsoft PowerPoint

New York, Ny

- Analyzed cost data from previous season and prepared report with tax-rebate qualifying costs to submit to New York State Film Commission- Evaluated variance analysis results to determine charges exceeding allocated budget; updated estimated final cost amounts in Vista Accounting software accordingly- Helped prepare 2007-08 budget by projecting payroll expenses for upcoming season- Processed invoices, petty cash reimbursements, and corporate card envelopes to ensure timely payment of charges

Ann Arbor, Mi

- Organized 200 person charity dinner by coordinating logistics, fundraising, and marketing; led to highest revenue ever - Performed cost-benefit analysis for fundraising events including club nights and comedy show to determine attendance requirements and feasibility- Motivated team members and improved morale in Finance committee by optimizing attendance policies, increasing accountability, and dividing responsibilities between group members

Bachelor Of Arts, Economics

Activities and Societies: Bond Consulting Group (Volunteer Consultant), SEVHA (Vice President, Finance), Dandia Dhamaka (Registration.

Certificate Of Completion, Front-End Web Development (Html, Jquery, Javascript, Css)