Global Demand Generation And Marketing Manager
Current@ - Developed and implemented comprehensive demand generation strategies, including account-based marketing (ABM), to increase brand visibility and generate qualified leads.@ - Planned and executed successful digital marketing campaigns across various channels, including email marketing, social media, content marketing, and paid advertising (LinkedIn, Google, Facebook, etc.).@ - Collaborated with cross-functional teams to create compelling content and landing pages and created lead… Show more @ - Developed and implemented comprehensive demand generation strategies, including account-based marketing (ABM), to increase brand visibility and generate qualified leads.@ - Planned and executed successful digital marketing campaigns across various channels, including email marketing, social media, content marketing, and paid advertising (LinkedIn, Google, Facebook, etc.).@ - Collaborated with cross-functional teams to create compelling content and landing pages and created lead nurturing workflows to optimize conversion rates and drive customer engagement.@ - Utilized marketing automation tools like HubSpot, Eloqua, Mailchimp, Sendinblue, etc., to streamline lead management & nurturing processes, track campaign performance, and improve marketing ROI.@ - Implemented account-based marketing strategies, including identifying target accounts, personalizing outreach, and coordinating marketing efforts with sales teams to drive engagement and conversions.@ - Led the planning and execution of industry conferences, trade shows, and virtual events to drive lead generation, foster brand awareness, and faster closures.@ - Managed the inside sales team and defined rules and guidelines for activities, including lead qualification, pipeline management, and nurturing prospects through the sales funnel.@ - Analyzed key metrics and KPIs to evaluate campaign performance, identify areas for improvement, and provide data-driven recommendations to optimize marketing efforts.@ - Worked collaboratively with partner organizations to create and execute joint marketing campaigns, leveraging each other's strengths and successfully drive the joint GTM activities.@ - Implemented account-based marketing strategies, including identifying target accounts, personalizing outreach, and coordinating marketing efforts with sales teams to drive engagement and conversions. Show less