Amar Singh Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

2023:• Managed branding and event logistics for the NHL Clinics project to connect 270 VIP clients with a unique opportunity for their kids to participate in a hockey clinic with an NHL Player, by maximizing a $155,000 budget across 6 markets.• Oversaw Rogers Centre concourse and suites rebranding; developing a $150,000 budget, managing creative and production teams, and leading logistics for arena fan charging stations.• Led creative and production for full arena branding takeover,… Show more 2023:• Managed branding and event logistics for the NHL Clinics project to connect 270 VIP clients with a unique opportunity for their kids to participate in a hockey clinic with an NHL Player, by maximizing a $155,000 budget across 6 markets.• Oversaw Rogers Centre concourse and suites rebranding; developing a $150,000 budget, managing creative and production teams, and leading logistics for arena fan charging stations.• Led creative and production for full arena branding takeover, managed the VIP experience for 250 guests, and led contesting to award 125 fans with tickets for the Rogers together with Shaw presents Darius Rucker concert.• Lead client contesting, creating 8 online contests, awarding 348 prizes, and resulting in 150,000+ sign-ups with a +70% opt-in rate as of end of May 2023.2022:• Led hockey Promotional Night project management; developing and maximizing a $70,000 budget to connect fans at games with a free kids hockey program, Team Rogers Community Draft, resulting in 600+ program sign-ups across 4 events.• Oversaw 30 brand ambassadors across 4 activations at the National Bank Open presented by Rogers in Toronto, resulting in 23,000+ consumer engagements over 9 days. • Assisted on Rogers rebranding in 3 NHL arenas’ concourses and suites by collaborating with creative and production teams to efficiently use a $109,000 budget.• Supported the Toronto Blue Jays Playoffs efforts; maximizing a $35,700 budget to manage full suite branding and fan experience for select Rogers customers.• Created 38 online contests, awarding 610 prizes and resulting in 230,000+ sign-ups with a +67% opt-in rate; exceeding prospect targets on 18 contests.2021:• Created 11 online contests in 2021, resulting in 91,000+ sign-ups with an opt-in rate of 54%.• Managed the execution of an activation in Toronto Pearson International Airport; leading a team of 8 brand ambassadors that resulted in 3,000+ activation interactions. Show less

Toronto, Ontario, Canada

• Utilized Adobe Creative Suite to develop marketing communications and event materials for social media content shared to the organization’s 8,000+ followers.• Leveraged Sprout Social, utilizing the content calendar to plan and execute the organization’s 32 weekly posts across Instagram, Twitter, Facebook, and LinkedIn.• Oversaw email marketing and communications to the organizations 10,000+ subscribers; developing emails that resulted in a 29% open rate with a 7% click through… Show more • Utilized Adobe Creative Suite to develop marketing communications and event materials for social media content shared to the organization’s 8,000+ followers.• Leveraged Sprout Social, utilizing the content calendar to plan and execute the organization’s 32 weekly posts across Instagram, Twitter, Facebook, and LinkedIn.• Oversaw email marketing and communications to the organizations 10,000+ subscribers; developing emails that resulted in a 29% open rate with a 7% click through rate.• Managed website content and communication updates, using website design software such WordPress, to the organization’s 30+ web pages.• Wrote monthly news articles for the organization’s website, totalling 3 articles. Show less

Toronto, Canada Area

• Managed the strategic building and execution of the marketing partnerships program, creating opportunities to collaborate with external partners and the potential to generate partnership revenue over $850,000.• Served as lead of integrated partnerships, building strong and trusted business relationships that resulted in $2,000 in partnership revenue for Q1 2020, prior to the March 2020 pandemic lockdown.• Developed and executed creative integrated marketing and communications… Show more • Managed the strategic building and execution of the marketing partnerships program, creating opportunities to collaborate with external partners and the potential to generate partnership revenue over $850,000.• Served as lead of integrated partnerships, building strong and trusted business relationships that resulted in $2,000 in partnership revenue for Q1 2020, prior to the March 2020 pandemic lockdown.• Developed and executed creative integrated marketing and communications campaigns to build brand awareness, drive traffic, and increase sales, resulting in 30,000+ consumer interactions in Fall 2019.• Served as the lead for Frosh 2018 marketing and communications campaign, liaising with external agencies to execute innovative promotions, resulting in two sold-out events (3000 customers/night).• Collaborated with the Digital team, leveraging data and insights to develop a creative integrated social media marketing and communications growth campaign, resulting with a 43% growth in Instagram followers.• Oversaw project management of giveaways: managing a $200,000 budget and working with external vendors on risk management to meet deadlines, purchasing 20,000+ items for marketing activities.• Led a team of 25 marketing staff in experiential execution, developing an engagement reporting system to gather feedback and identify training opportunities, leading to optimization with engagement growth of 214%.• Developed ideation of client-centric partnerships with campus minority empowerment communities to promote diversity and inclusion, connecting with 500 self-identifying students in Spring 2019. Show less

West Hartford, Ct

• Managed partnership marketing, proactively identifying new external partners, nurturing existing relationships, and fulfilling obligations, leading to organization partnership revenue growth of $10,000.• Created the department’s largest community outreach event, “Hawk Nation Education Day”, collaborating with external partners to develop event logistics and execute marketing campaigns, resulting in 2,500 attendees.• Utilized customer feedback to develop a pro-inclusive event… Show more • Managed partnership marketing, proactively identifying new external partners, nurturing existing relationships, and fulfilling obligations, leading to organization partnership revenue growth of $10,000.• Created the department’s largest community outreach event, “Hawk Nation Education Day”, collaborating with external partners to develop event logistics and execute marketing campaigns, resulting in 2,500 attendees.• Utilized customer feedback to develop a pro-inclusive event, “National Girls and Women in Sports Day Clinic”; developing creative for, and leading, social media marketing promotions, resulting in 1,700 customers in attendance.• Managed digital and social media marketing: creating content via Adobe Creative Cloud and developing a content calendar to oversee the execution of postings across all department communications channels (website, Facebook, Twitter, and Instagram).• Developed partnerships with influential internal stakeholders to execute marketing and communications strategies for the “#630Flight” basketball event, resulting in a school attendance record of 2,600 fans.• Oversaw project management of product marketing: managing a $70,000 budget, collaborating with external vendors to ensure project timelines were adhered to, and leading a team of 20 staff in the strategic execution of product distribution. Show less

Berkeley, California

• Conducted research on best in class experiential marketing strategies and oversaw the execution of on-site promotional activations for Men’s Basketball, contributing to 66% growth in ticket sales YOY.• Oversaw project management of sponsored giveaways: managing brand marketing budgets of $20,000+ and collaborating with Corporate Relations on partner alignment, the internal Creative team on design, and external vendors to ensure timelines were met.• Led a team of 15 marketing staff in… Show more • Conducted research on best in class experiential marketing strategies and oversaw the execution of on-site promotional activations for Men’s Basketball, contributing to 66% growth in ticket sales YOY.• Oversaw project management of sponsored giveaways: managing brand marketing budgets of $20,000+ and collaborating with Corporate Relations on partner alignment, the internal Creative team on design, and external vendors to ensure timelines were met.• Led a team of 15 marketing staff in the execution of sponsored activations, on behalf of external corporate partners, at athletic events with 60,000+ people in attendance.• Managed “The Bench Rewards” fan loyalty app in its inaugural year: overseeing app content, delivery of rewards, and membership growth and engagement campaigns. Show less

Storrs, Connecticut

• Collected and analyzed players’ stats during practice to develop insights on areas for improvement for team optimization.• Assisted in execution of practices: carrying out drills, rebounding, and setting up and tearing down after practice.• Managed preparation of game materials: ensuring players had the right equipment and coaches had the necessary materials to execute their strategies.

Storrs, Connecticut

• Managed and executed promotional sponsorship activations on behalf of external corporate partners at athletic events.• Assisted in social media content curation and marketing efforts across Facebook and Twitter.• Oversaw the development of an extensive database of youth hockey programs throughout the state of Connecticut and managed the execution of outreach campaigns to them.

Toronto, Canada Area

• Oversaw the development of a system via Excel to simplify Twitter analytics, allowing the Digital and Social Media team to obtain insights at a faster pace.• Managed page in t.o. night newspaper: compiling information about upcoming games on Sportsnet’s platforms and obtaining weekly articles from writers for print production.• Conducted research on corporate advertising campaigns during the 2014 FIFA World Cup, creating internal insights should the organization choose to bid on the… Show more • Oversaw the development of a system via Excel to simplify Twitter analytics, allowing the Digital and Social Media team to obtain insights at a faster pace.• Managed page in t.o. night newspaper: compiling information about upcoming games on Sportsnet’s platforms and obtaining weekly articles from writers for print production.• Conducted research on corporate advertising campaigns during the 2014 FIFA World Cup, creating internal insights should the organization choose to bid on the right’s to the games in the future. Show less

Storrs, Connecticut

• Led skill development training for camp goers in groups of 40+ individuals.• Assisted with event management of camp logistics, preparing facilities daily for use.• Oversaw campers’ safety during their stay: conducting room checks and deescalating problems between campers across three dorm units.

Toronto, Canada Area

• Oversaw the research on best practices for the distribution of magazines via an electronic platform in preparation for the companies venture into digital distribution.• Conducted analyzations of advertising spending of current and potential clients, across TV, digital, radio, magazine, and OOH, for sales meetings.• Managed salary forecast models, updating models monthly to reflect up-to-date information.