Amara B. Email & Phone Number

Manage the full lifecycle of assigned projects, from initial concept development through final delivery, ensuring projects meet client expectations, budget constraints, and deadlines. Develop cost estimates and pricing strategies, working closely with vendors and subcontractors to solicit competitive bids, manage purchase orders, and optimize resource allocation. Develop cost estimates and pricing strategies, working closely with vendors and subcontractors to solicit competitive bids, manage purchase orders, and optimize resource allocation. Source, negotiate, and manage relationships with subcontractors and material suppliers, ensuring that all external resources contribute to the overall creative vision and project success. Track project progress, update status reports, and forecast project timelines, ensuring alignment with changing client requirements and organizational goals. Proactively communicate with clients to understand their needs and provide value-added solutions that enhance project outcomes, fostering strong, long-term relationships.

Lead the development, planning, and execution of creative projects related to cheer events, branding, and promotional campaigns, ensuring timely delivery and alignment with company objectives. Oversee the creation and implementation of branding strategies for cheer teams, events, and merchandise, ensuring consistent messaging and design across all platforms and materials. Manage and collaborate with creative teams, including designers, videographers, and content creators, to produce high-quality marketing materials, social media content, and event collateral. Develop project budgets, track expenses, and allocate resources effectively to maximize ROI while staying within budget constraints for marketing initiatives and event activations. Track and analyze the performance of creative projects, social media campaigns, and marketing initiatives, providing insights and recommendations for continuous improvement.

Norfolk, Virginia, United States

Supervised and mentored branch employees, providing guidance, coaching, and training by example to ensure a high level of customer service and operational excellence. Oversaw all aspects of branch operations, including rental counter management, customer flow, and telephone service, ensuring smooth daily operations and enhanced customer satisfaction. Developed and executed branch-specific sales and marketing plans to drive business growth, increase customer acquisition, and improve overall sales performance. Evaluated and optimized fleet mix and utilization, ensuring maximum efficiency and cost-effectiveness across all vehicles. Managed vehicle maintenance operations, including preventative care, repairs, manufacturer recalls, breakdowns, and damage repair, ensuring fleet safety and reliability Conducted performance evaluations, provided constructive feedback, and supported the continuous development of staff to enhance team productivity and service quality.

Norfolk, Virginia Area

Led the planning, coordination, and execution of various events, ensuring smooth operations and high-quality outcomes across all stages of event production. Served as the primary point of contact for media and public relations, managing media interviews and promoting the company’s events through strategic communication efforts. Built and maintained strong relationships with key stakeholders, clients, and vendors to ensure alignment with business objectives and enhance event success. Successfully turned around underperforming initiatives by fostering collaborative partnerships. Collaborated with senior leadership to define and execute strategic business plans, ensuring that event goals aligned with broader organizational objectives and delivered measurable results.

Built and maintained strong relationships with the management team to identify emerging industry trends and address key stakeholder interests, ensuring alignment with organizational goals. Led the execution of targeted marketing campaigns across multiple platforms, including Instagram, Facebook, 103 Jams, and WAVY 10, to increase event visibility and drive engagement Managed media outreach and conducted interviews with artists and external media outlets, effectively promoting events and enhancing public perception. Fostered and nurtured positive, long-term relationships with community representatives, clients, and internal teams, ensuring consistent communication and support for ongoing initiatives.

Norfolk, Virginia Area

Aligned the organization for growth through fostering solid working relationships with cross-functional and cross-culture teams to promote a collaborative environment Laid groundwork to optimize the insurance agency reputation through addressing accommodate new and different insurance requests and explored new value opportunities Leveraged expertise in implementing process improvement initiatives to enhance customer service delivery and maintain quality control Excelled in providing prompt response to remediate client challenges which involve facilitating follow-up approach to drive optimal client satisfaction

Master'S Degree, Product Management

Bachelor Of Science - Bs, Mass Communication/Media Studies

Activities and Societies: Golden Key International Honor Society.