Matheus Amaral Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

São Paulo Area, Brazil

• Manage the Department of Product Marketing, being responsible for the whole strategic Marketing plan. • Leadership on 08 new product launches: (Diavel 1260 S, Scrambler Icon, Panigale V4 S, Multistrada 950 S, Streetfighter V4 S, Multistrada V4 S, New Monster and Multistrada V2 S), with a special highlight for Panigale V4S.• Development and approve of communication campaign, including the planning of Marketing Mix and relationship with Advertising Agencies to better discuss content development, CRM, conversion of leads, and increase of customer flow in Dealership.• Creation, plan, script and livestream presentation of product launches in YouTube, IG, Facebook and LinkedIn.• Strong actuation with creation and content approval, briefing, script, presence in shootings in different locations in order to extract the best product positioning of each model and at the same time monitor them all in the social media.• Relationship with specialized media for press and paid media, providing continuing support to the Press Teams to create Press Releases.• Creation and confection of POP content for internal Dealers, as well as constant maintenance of local website.• Interact with influencers, choose of profiles match and provide dealers support with their local influencers.• Monitor and market competitive analysis and KPIs in order to better assist the Business with the strategic decisions.• Responsible of dealer network training development, preparation and monitoring the Teams for proprietary events and launches.• Plan and execution of proprietary events and riding courses Ducati Riding Experience, activations creation, organization of track activities throughout Brazil, organization of test rides, co-branding initiatives, cross-marketing and premium experiences.• Livestream presentation of launches in IG, Facebook, YouTube and LinkedIn platforms, in addition to consideration and web series videos presentation in multiplatform.

São Paulo Area, Brazil

• Marketing Expert for Pick-up Trucks, SUVs and luxury vehicles, being responsible for Ranger, Mustang, F-150 and Bronco.• Responsible to launch new products and variables related to market equation as price, mixes, volume of production, benchmarking, value analysis and balance out of products, participating actively at the events planning and experimentation of 28 agribusiness fairs per year and Track Day with VIP customers.• Development of briefing for Agencies, Brand Plan, Marketing Mix, Product Positioning, Life Cycle and Target Public.• Raise opportunities through data analysis surveys, market trends and clinics in terms of product acceptance, as well as keep on continuously monitor the competitors’ actions and market trends.• Development of training platform to the network.• Interface with strategic areas as Product Strategy, Engineering, Manufacturing, Finance, Sales and Aftersales offices, Communication, Media, Human Resources and Training. Actively participating at the definition of assumptions future launches, aligned with customers’ expectations and profitability optimization.• Interact with South America markets seeking for similarities and opportunities to continuously improve products and its profitability, coordinating the growth project at the region, leading areas of Quality and • Aftersales, putting togheter Service Engineering, Quality Office, Supply Chain, providing training to Sales consultants and Dealers performance Customers’ point of view.• Generate communication assets for Ford websites and social media.• Development of script/storyboard for lives with digital influencers in events as São Paulo Autoshow and Publieditorials with specialized Media, reaching over 4K views in a single live.• Responsible for development of new products launches to Journalists, coordinating the initiatives for events, endomarketing, partnerships of the sector and several activations at events.• Ranked Top Achiever in 2018.

São Paulo

• Act as Program Manager of Ford Mustang, Fusion and Edge for Brazil and Explorer for South America markets, responsible for the development of Business Cases in order to change the Design, continuous Serviceability/Damageability and cost review for Warranty and cost of ownership.• Responsible for South America in global forums of Serviceability, Deviations, Service requirement, Finance and further matters related to the Program/Project.• Close relationship with Program/Project teams, acting as a Voice of Customer/Voice of Dealer, aiming compliance at the mandatory Service Engineering requirements.• Provide support to markets in South America launches.Main Projects and Results:• Project of Green Belt – change the engine design of FOX 1.5 L EcoSport model, improving the design of air-conditioning hoses and optimizing the production costs.• Ranked Top Achiever by 2016 and 2017.

São Paulo

• Responsible for the development of technical literatures as workshop manuals and owners guide, wiring diagrams, pinpoint tests and special tools, including technical and grammar review.• Selection of prototypes and forecast evaluations for development and translation of technical materials, coordinating indirect Teams with Technical Editors and Planners. • Provide support to the Team of Hotline at solving technical problems and dealers´ assistance at clarifying eventual doubts about literatures and navigation at the publishing system.• Technical presentation of Ford Fusion for VIP customers at São Paulo Autoshow.• Editor chief for technical automotive tips at Oficina Brasil Journal.Initial performance as a Technician (Aug/2005 – Apr/2010).

Mba In Marketing

Executive Management Certificate – Advanced Topics In Business Strategy

Postgraduate In Business Intelligence

Degree In Mechanical Production Engineering