Worked on creating, editing and commissioning multimedia stories for Dawn.com.

Assisted in the production and post-production work for a documentary profiling an NGO's efforts in a northern city of Pakistan. It was for the governments of Norway and Netherlands'​ development projects in Chitral.Helped in the production process, from pre to post, of nationally televised shows 'Cheetay'​ and 'Naram Garam'​ in Pakistan. Served as co-writer, developing story lines for recurring and fringe characters.Performed the duties of assistant director on episodes 7 and 8 of 'Naram Garam.'

Wrote for Instep magazine and the Sports pages (english language). Covered mainly music, film, and various sports. Also edited their pages.

Was involved on various projects with clients such as Emaar Pakistan, Dawood Group, Avari, Unilever and Shell, amongst othersHelped arrange and assisted in conferences on health and media relations (the latter in association with SAFMA).Developed a business model for online public relations, synergising social media accounts with print and television advertisements.Assisted in native advertising.