I am an experienced Marketing and Media executive successful in leading brand stewardship and impact, leveraging an evolving media landscape, and improving return on investments through innovative marketing solutions and digital acceleration.I have both Agency and Client-side experience, which provides me with a distinct perspective on influencing key stakeholders and leading people, projects, and solutions.I am a consumer-centric marketer, who combines creativity, data-informed insights, and technology to drive more effective and efficient impact throughout stages of the consumer decision journey.I am recognized as a motivating team leader, who enjoys mentoring, leverages cross-functional collaboration, enables actionable solutions, and empowers teams to achieve successes against shared goals.I possess a strong expertise in marketing communication strategy and integrated media strategy & activation, including all digital & traditional media platforms, sponsorship, promotions, e-commerce, and measurement.I have extensive experience in developing and leading integrated marketing and media planning processes for major brand organizations – such as Brown-Forman, Pernod Ricard, Nestle, Unilever, Lenovo (Consumer & Commercial), Sprint, Chase, Merrill Lynch, and MillerCoors.I have a history of driving significant change and improving outcomes in organizations, including leading numerous digital transformation efforts.I strive to bring compassion, collaboration, humor, and intellectual curiosity to everything I do in work and life.
Listed skills include Integrated Marketing, Media Planning, Advertising, Marketing Communications, and 24 others.