Amar has been thru a diversified career journey & has been involved in various domains starting from creating Technical Product Designs to handling complex Supply Chains to Sports and Entertainment Management to Film Production. Having started as a technology consultant and subsequently evolved to a domain expert, Amar has been, in various capacities, involved with the world’s topmost consulting companies including Mackenzie, Cap Gemini E&Y and Deloitte Consulting. From e-Advisor to Supply Chain Council of Singapore to Founder Member of technical committees on web-services to handling the topmost sports stars/entertainment celebs, to incubating multiple sports and entertainment properties, Amar has been involved in setting up and enabling successful enterprises across Asia. Amar evangelized sports management in India with the formation of “XEON Sports Management Private Ltd”. The company has a history of managing cream of talent from various sports fields including Cricket, Golf, and Hockey, to mention a few.With Film Production/Marketing, IP development, sponsorship sales and tournament rights being one of key forte, the company under Amar's leadership has been pioneer in the field of brand integration in sports and entertainment.Amar recently co-produced a film titled Torbaaz (Sanjay Dutt n Nargis Fakri) based on child suicide bombers of Afghanistan. Amar's companies are currently servicing Punjab De Sher team of CCL (Celebrity Cricket League), is CEO of Australia Champions (WCL) and is managing and handling various financial interests of Khali The Great (WWE fame). Amar is in process of setting up of a sports CSR fund in association with leading sports personalities for developments of sports talent and infrastructure in India.For more information, Amar's office can be reached at amar@asrglobal.co.uk.Specialties: Film Production, Co-productions, OTT integrations, Sports Management, Instadia rights, International Sports Properties, Sports tourism, sports rights, sports marketing, sports technology, sports events, Entrepreneurship, Technology, sports infrastructure, Sports Academies, Endorsements, In-film branding