At Amazon, my role in Content Strategy for the APAC & MENA regions involves spearheading initiatives that enhance customer engagement through meticulous content management and optimization. With a freshly minted MBA in Financial Management from NMIMS, I integrate analytical acumen with creative strategies to elevate the user experience across Amazon's marketplaces.Our team's focus on collaboration and innovation has led to the successful expansion of Amazon's global newsletter and improvements in help content, directly contributing to the company's digital presence. Embracing the challenges of a dynamic digital landscape, I am committed to driving initiatives that resonate with our diverse customer base and align with Amazon's vision of continuous improvement and excellence in service.
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Content Strategy (Apac And Mena Region)AmazonIndia -
Content Strategy (Apac & Mena Region)Amazon Jun 2021 - PresentIndia• Managed, edited and optimized content for Amazon's website for APAC & MENA region marketplaces.• Implemented digital best practices and different design elements to create engaging user experiences.• Managed the curation and content for the Amazon global newsletter and introduced design and content improvements to expand outreach.• Leading initiatives to enhance help content, focusing on engagement, customer experience, searchability, cost reduction, and content optimization.• Collaborating with diverse teams (business, product, CX, operations, sales, and marketing) for content creation and updates during product/feature launches in the APAC region.• Identifying opportunities for incorporating videos and graphics into help pages, crafting scripts, and tailoring content for regional audiences.• Monitoring and reporting on content performance metrics, conducting periodic audits to gauge engagement and effectiveness.• Streamlining editorial checklists, publishing processes, and intake mechanisms for increased operational efficiency.• Aligning team goals with business requirements and resource availability.• Providing training and mentorship to new hires on authoring/publishing tools, content style guides, and effective stakeholder management.• Collaborating seamlessly with technical, business, PR, and Legal teams to develop and refine company policies related to customer issues.• Initiating and leading the creation of Amazon Help pages, providing customers with valuable self-help resources and reducing support workload.• Applying advanced web analytics, SEO best practices, data analysis, user research, and content audits to inform decisions and guide development strategies.• Formulating and executing content strategies for intricate projects, significantly influencing and enhancing the overall customer experience. -
OperationsStartek Feb 2021 - Jun 2021Lucknow, Uttar Pradesh, India• Managed a portfolio of key accounts, serving as the primary point of contact for all client needs.• Conducted regular business reviews with key stakeholders to identify areas for improvement, address challenges, and present innovative solutions.• Monitored market trends, competitor activities, and industry developments to stay informed and provide strategic recommendations to clients.• Collaborated with clients to improve operational aspects of their business in providing a great consumer experience.• Led a team of 20+ associates and trained new hires on the process knowledge, SOP. -
FinanceHarsh Constructions Pvt. Ltd. Jan 2020 - Apr 2020Mumbai Metropolitan Region, IndiaPublic Works Department | Residential Headquarters | EPC (Engineering Procurement & Construction) | $28 MN | Responsible for monthly Accounts Reconciliation In charge for a period (4 months) for an on-site RMC plant -
Bba InternGlobe Capital Market Limited May 2018 - Jul 2018Lucknow, Uttar Pradesh, India
Amardeep G. Education Details
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Financial Management -
Dr. Shakuntala Misra National Rehabilitation UniversityFinance & Marketing
Frequently Asked Questions about Amardeep G.
What company does Amardeep G. work for?
Amardeep G. works for Amazon
What is Amardeep G.'s role at the current company?
Amardeep G.'s current role is Content Strategy (APAC and MENA Region).
What schools did Amardeep G. attend?
Amardeep G. attended Nmims Global Access School For Continuing Education, Dr. Shakuntala Misra National Rehabilitation University.
Who are Amardeep G.'s colleagues?
Amardeep G.'s colleagues are Charles M., Mubasher Khan, Marquise Anderson, Daniel Phillips, Ego Bekee, Fatima Alzahra, Mark Smith.
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