As the marketing automation manager at Datafinity Group, I work with clients with their marketing operations needs. This includes setting up email nurture programs, handling scoring for leads/contacts, ensuring leads/contacts are being pushed through the sales cycle properly, and managing all inquiries through the ticketing system. This includes requests like form creation, email building and sending, website editing, managing website assets, and managing field event registration.• Provide technical support in troubleshooting automated systems issues and resolving user problems quickly.• Develop and implement automation procedures to improve operational efficiency.• Coordinate with stakeholders across the organization to define requirements for automation projects.• Lead and direct team members on effective methods, operations and procedures• Manage multiple marketing campaigns from concept through completion including design, copywriting, coding, scheduling, testing and execution• Monitor campaign performance in real time using dashboards and reporting tools

As the marketing programs manager at Netenrich, I'm responsible for planning, organizing, and executing field and channel marketing programs, events, and campaigns. Also, I'm hands-on with administrating Hubspot to manage, develop and execute marketing campaigns including lead uploads, creation of landing pages, emails, and drip nurtures. Additionally I manage the marketing and tactics for the channel reseller program.• Develop and manage high-impact lead generation and nurture programs that accelerate pipeline• Manage virtual events and ensure a cohesive pre-event, at-event, and post-event strategy to increase engagement and response rates• Consistent reporting on weekly success metrics and optimization of campaigns and programs to improve results• Plan, manage, and deliver partner-related marketing programs and tactics (webinars, training, campaign in a box programs, communications/newsletters, content, etc.)• Manage and maintain the Partner Portal• Work closely with channel sales to maximize program results

As a digital marketing sales analyst with the Oakland Athletics, I serve as a conduit between the Ticket Sales and Marketing departments and ensure that digital marketing initiatives are completed in a timely manner. I work with Major League Baseball Advance Media (MLBAM) on our website, email content and updates, while ensuring consistent brand voice and graphic look and feel.• Work with Brand & Customer Acquisition Departments to track and review website, email and paid analytics, including: open rates and clicks to suggest best practices to optimize goals: fan engagement, follower growth and ROI• Assist with digital advertising and marketing efforts, with particular emphasis on Ticket Sales initiatives• Developed marketing automation plan with Salesforce and Pardot to assist sales with lead creation >Created content, nurture structure, and segmented lists for use in drip campaigns >Monitored drip campaigns and tracked results of opens/clicks for the emails. Was able to achieve an average of 57.4% open rate and 1.7% click rate for all Pardot emails sent • Integrate emerging market trends, best practices, insights and recommendations into both traditional and new media platforms• Create and source language, graphic and video content for digital platforms; collaborate on social media content

As a digital marketing specialist at Ixia, I prepare and execute all global digital and demand generation requests. My key achievement at Ixia has been the implementation, launch and maintenance of our marketing automation tool, HubSpot.• Creating content for assets and emails based on current industry trends > Sent 16,947,830 emails with an open rate of 9.18%• Editing and reviewing emails to attain metrics set by company > Increased yearly click rate goal from 0.35% in 2016 to 0.43% in 2017• Developing graphics for emails and landing pages• Uploading content onto the website and other promotion channels• Building and maintaining database of contacts

As a marketing specialist at Ixia, I assisted in the management and coordination of production and implementation of marketing programs and strategies throughout the company.• Compiled content from various sources for email promotion• Assisted with graphic creation for various promotional material• Updated database of contacts with list lead uploads > Increased contact database from 420,000 to 635,000 from May 2016 to May 2017• Generated data and reports to evaluate and improve performance of marketing programs• Assisted with budget for marketing departments and helped collect invoices on due dates

As a marketing consultant, I helped local businesses with their marketing efforts. Requests included help with advertising, asset design, and social media campaign management. Also, worked with businesses to discuss implementation of various promotions and market competition.

As a marketing and business development analyst, I was responsible with expanding the network for our company. Created social media campaigns to modernize the company and established processes to better develop pipelines for acquiring business opportunities.• Developed social media marketing plan to increase brand awareness on Twitter and LinkedIn > Increased recruitment by 75% using LinkedIn Groups and InMails• Managed PPC campaigns using Adwords to support industry events, boosting web results to show in top 5 main searches• Created a direct-mail strategy to develop markets across California and other states• Produced and edited testimonial videos for inclusion on the Nova Health Therapies website• Implemented better strategies to improve recruiting process and candidate placement > Personally placed six out of twelve candidates company-wide for the 2015 fiscal year• Attended job fairs and seminars to establish and maintain relationships with potential clients and candidates

As a marketing coordinator at Google, I was part of the Street View team. I assisted team members with day to day marketing tasks and coordinated marketing projects and activities as requested.• Researched and found the direct point of contact for both targeted and new clients• Engaged and promoted photo-collect service to multiple clients• Obtained all necessary approvals, coordinated with photographers, and scheduled appointments with clients• Conducted follow-up surveys to ensure overall client satisfaction with the product• Assisted team members with day-to-day marketing tasks, weekly activities, and long-term projects