Amanda Armstrong Email & Phone Number

Atlanta, Georgia, Us

Newton, Ma, Us

Managed all functions related to Amazon catalog of more than 1,000 unique ASINsCommunications with Vendor Manager and In-Stock Planner to drive business and sales successKey Point of Contact for day-to-day management of B+/A+ Content, Image Optimization, variations, and complianceDespite challenges within the toy industry and broader economy, successfully drove double digit growth, annuallyAchieved 20+ Top 100 ASINs over the past two holiday seasons, with a peak of 48 unique ASINs across brandsOptimized Ad Solutions to broaden brand exposure and customer engagement which helped drive + 900%improvement in conversion rates, gaining more than 1M impressions within a 30-to-60-day period of time.Worked closely with Design, Licensing and Automation teams - Drove the creation of (2) Brand and (4) LicensedProduct A+ templates to establish brand awareness and drive salesCollaborated with divisional directors and 3P facilities to enhance product compliance testing and documentationprocessSpearheaded the development of a new/improved image content portfolio with suite of hi-res, automated, image and video assets, now standardized across all key accounts and products, company-wideItem setup and maintenanceInbound purchase ordersPO / POSBorn to RunExpert AWS Campaign OptimizationProduct Launch SupportData Integration Management

● Manage, plan and develop our Ecommerce platforms● Streamline and automate Digital Marketing Campaigns.● Identify areas under performing and advise strategies to drive sales.● Management of Ecommerce Platforms and Digital Marketing Channels.● Overhaul of all listings and content to streamline Sales and Marketing to increase consumer visibility and digital footprint.● Management of multiple marketing databases and their integration● Development of KPI reporting system for Digital Marketing and Ecommerce● Create connections between various data channels● Listing content creation and management

● Established and maintained client management functions including coordinating progress reports and collecting and maintaining client documentation.● Supported new business initiatives through production, maintenance and on-going organization of marketing materials for prospects, clients, and new hire recruitment.● Participated in the planning for quarterly and annual goals and provide tracking and support to Financial Professionals to ensure targets are met and/or exceeded.● Developed and maintained strong relationships with clients, partners, vendors and third-party providers.● Provided guidance and leadership of junior staff including hiring, on-boarding and training of front to back processes and reporting.● Created and maintained several CRM dashboards and New Business tracking structures.● Collaborated with multiple stakeholders, providers, and Financial Professionals across the firm to continuously refine operations and reporting processes to improve client experience and to support new and on-going business.● Worked closely with Financial Professionals and clients to establish and maintain new wealth management accounts.● Provide on-going support to clients for all inquiries, concerns, and account servicing requests.

● Continually evaluated the CRM Marketing Campaign project/plans to ensure alignment with key objectives and overall line of business strategy.● Established a higher level of cross-functional collaboration through the implementation and maintenance of several key dashboard and metric reporting processes to better identify new opportunities and increase existing client relationships.● Supplier concession request and non-conformity management support.● Executed support tasks for Highland Financial Group, the CRM Marketing Campaign members, and Financial Professionals.● Worked directly with Founders and Executive Management on identifying best next steps in CRM Marketing Campaign program, evaluating Sales team efficiency, and analyzing operational activity to identify future strategic plans.● Consulted and assisted the Sales Team in the streamlining of dashboards, CRM, and metric reporting by offering executive guidance and creation of new reporting facets while communicating process improvement techniques.● Increased efficiency by promoting consistency and discipline across projects.● Ensured that the Sales, Marketing, and Legal departments have the most up-to-date, appropriate, and complete customer and contract information.

Canton, Massachusetts, Us

● Creation and Management of Cross-Functional Sales Contribution and Opportunity Dashboard Report (s).● Identified various metrics and processes for optimization of Sales, Marketing, and Finance teams.● Managed and fulfilled supplier, third party and end user requests.● Established and maintained automation dashboards which provided enhanced opportunity to monitor current sales volume, identified opportunities not yet realized, and projected sales differentials over 5 – 10-year periods for enhanced market forecasting.● Established, implemented and maintained several new financial and analytical instruments to better manage risk exposure.● Consulted Executives on enhancement of reporting techniques and analytical structure for presentations with Board of Directors Meetings, Annual, Quarterly and Y/E Reporting.● Consulted and assisted the Sales Team in the streamlining of dashboards & metric reporting by offering executive guidance and creation of new reporting facets.● Increased Executive outlook in sales data through the creation of a multi-layer ‘Sales Matrix’ inclusive of (5) Regional Manager databases through formula design, multiple matrix automation, and composition of automation scripts and macros to offer outlook into future opportunity, current strengths and weaknesses and the ability to forecast based on current purchasing and sales trends.● Maintained several databases containing sales figures, price changes, budget to cost, member programs and planning, etc.● Planned, organized, and executed corporate events, exhibition, and travel for two of the industry’s largest trade and exposition shows, ISSA INTERCLEAN NORTH AMERICA 2014 in Orlando, FL and Vegas, NV 2015.

Round Rock, Texas, Us

● Management of Cross-Functional Contribution and Enterprise Storage Divisional Dashboard Report (s).● Identified various metric avenues to optimize process & level of information being communicated through the creation of executive scorecards and a qualitative analysis included in the weekly ESD Divisional Dashboard Report (s).● Established, implemented and maintained financial models to better manage costly exposures to risk. ● Provided proposals for Enterprise Storage Divisional Dashboard Report (s) to streamline organizational reporting structure and provide better visibility into the Enterprise Storage Division.● Directed the creation of the ESD Marketing Integration Dashboard inclusive of three scorecards and five separate dashboards for executive reporting.● Streamlining of dashboards & metric reporting by offering executive guidance and created several new scorecards which offered the ability to track Service Request Metrics, Field Escalated Defects, and Data Unavailability/Data Loss Quality Metrics for all VMAX, VMAXe, VPLEX, DMX 3, DMX 4, and SYMM product lines. ● Executive Scorecard consultations involving formula design and implementation as well as Conditional Formatting and identification of metric status triggers based on industry standards. ● On-boarded, mentored, and trained new hires● Established new dashboard templates, redefined various reporting processes and produced the Enterprise Storage Divisional Dashboard Report (s) by targeted time weekly, for Division President and Chief Operating Officer.● Identified various metric avenues to optimize process & level of information being communicated, while increasing the level of production efficiency throughout all ESD Executive Dashboards.

Round Rock, Texas, Us

• Created, Implemented & Preserved the Executive Balanced Scorecard (s) for Division President and Chief Operating Officer• Executed and maintained various Enterprise Storage Divisional Calendars for Executives• Established new dashboard templates, redefined various reporting processes and produced the Enterprise Storage Divisional DashboardReport (s) by targeted time weekly, for Division President and Chief Operating Officer• Identified various metric avenues to optimize process & level of information being communicated, while increasing the level of productionefficiency throughout all ESD Executive Dashboards• Established a higher level of cross-functional collaboration• Created 200 slide+ Dashboard for Executive use during a major EMC Product Requirements Review; 2-Day Seine PCS – Engineering Review• Assisted Program & Product Management with the Development and Release of major EMC Programs & Products• Captured important feedback and adjustments to program release schedule and product capabilities• Maintained eRoom storage for future utilization and referral of information• Created and maintained a “Content Map” that provides a high-level overview inclusive of all dashboard content• Produced several versions of ESD Dashboard’s ‘Procedural Document’ outlining detailed reporting process