Amarílis Coelho Rocha Email & Phone Number

Bergen, Vestland, Norway

- Overseeing operations across all departments, including reception, housekeeping, kitchen, and maintenance, while maintaining high guest satisfaction and service standards, leading the hostel to be named “The Best Hostel in Norway” in 2024 by Hostelworld.- Leading financial management initiatives, including budget forecasting, expenses control, and revenue optimization, resulting in the hostel’s best economic performance to date.- Ensuring full compliance with Norwegian labor laws, including regulations on working hours, contracts, health and safety, and overall workplace conditions, while also adhering to HI Quality and Sustainability standards.- Managing a team of deputy managers, team/shift leaders and staff, fostering a collaborative work environment and ensuring efficient task delegation and communication across departments.- Setting and executing strategic growth initiatives, including innovation in digital transformation, long-term planning, facilities maintenance, and marketing & sales strategies to enhance the hostel’s visibility and profitability.

Bergen, Vestland, Norway

- Managing and overseeing operations across all departments, including reception, housekeeping, kitchen, and maintenance, while also taking care of and supervising the recruitment and training of new staff.- Leading financial initiatives, including setting room rates, devising sales strategies, and establishing budgets to optimize profitability.- Proactively addressing and resolving challenges related to bookings, systems, equipment, staff, and guest satisfaction, consistently seeking ways to improve overall operations.- Cultivating productive relationships with suppliers, travel agencies, event planners, local businesses, and destination management companies (DMCs) to support the hostel's vision and goals.- Developing and implementing a comprehensive sales, marketing and communication strategy to showcase the hostel's offers and amenities, leveraging channels such as the website, email marketing, social media management, and creative content creation online and offline to engage with target audiences effectively.

Norway

- Developing sustainability guidelines for implementation across 20 HI Hostels in Norway, addressing environmental, social, and economic sustainability factors.- Providing training for hostel managers and recruiting and training global volunteers to participate in the HI Norway Social Volunteering initiative (over 80 volunteers so far).- Supporting Norwegian hostels in applying/keeping the Hostelling International Quality and Sustainability label (HI Q&S).- Organizing and participating in different youth exchange and educational projects, including initiatives like "Future of Europe," funded by Erasmus+, fostering cross-cultural understanding and learning. opportunities.- Conducting audits of HI Q&S standards within the global HI network.

Norway

- Improving 44 hostels around Norway by developing strategic partnerships and different sustainable projects, ranging from social events to recycling;- Auditing, training and certifying hostels with the Hostelling International Quality and Sustainability label, recognized by the global sustainable tourism council (GSTC);- Creating content promoting HI hostels on our website and social media channels and working with strategic digital marketing tools and growth hacking planning (www.sayhitosustainability.com).- Producing scripts and editing videos for the Say HI to Sustainability and Hostelling International Norway.Say HI to Sustainability is a cooperation between Hostelling International Brazil and Norway funded by the Norwegian Ministry of Foreign Affairs (NOREC), that aims to foster sustainable travel, gathering and sharing valuable tools and ideas to create a Sustainability Strategy around the Hostelling International network. focusing on the importance of local products, services, and activities.

São Paulo Area, Brazil

- Managing the Sales and Marketing department and overseeing the development of outbound and inbound strategies (content development, advertising, email marketing automation, event planning, visiting clients), as well as financial administration.- Planning and optimizing organic and paid campaigns (Facebook and Adwords), as well as managing the company’s social media pages.- Conducting market research in order to understand and fulfill customer’s expectations.- Participating in events as the brand representative with the goal to build strategic partnerships with businesses and stakeholders.- Developing product training, manuals and guidelines for the staff.

County Dublin, Ireland

- Managing reservations and assisting in every stage of the booking process: negotiating, allocating, and welcoming guests;- Dealing with Backpack Online and Hostel System managing systems;- Engaging guests and selling events promoted by the hostel and its partners, such as Pub Crawl, Free Walking Tour, and different seasonal activities;- Analyzing the hostel's positioning in OTA's and metasearch websites;- Responding to emails, solving inquiries, dealing with requests, criticisms, suggestions, compliments, and complaints from guests, and always looking to provide the best customer service possible.

São Paulo Area, Brazil

- Organizing events and travel itineraries for both companies of the group: Privia Events and Pertra Incentive Travel.- Supporting the project manager in the planning, execution, monitoring, and closure of a project.- Preparing videos and presentations for business meetings.- Participating in Tourism Conferences and FAM Trips to analyze new destinations, hotels, and meeting spaces around the world for the company’s portfolio.- Working closely as partners and participating in training programs about hotel chains such as Accor, Meliá, InterContinental, Marriott, Hyatt, Hilton and others.

São Paulo Area, Brazil

- Assisting travellers from the Tourist Information Centres in São Paulo by giving information about touristic attractions, consulates, transportation, events, and hostels in the city.- Developing training programs in order to teach, train, and entertain the staff in a playful and creative way.- Conducting research related to São Paulo and its attractions for different online and offline platforms, as well as institutional tourism research bodies.- Assisting, planning, and executing projects specifically created aiming the touristic development of the city of São Paulo.

Specialization In Marketing And Communication Management, Marketing And Communication

Bacharel Of Leisure And Tourism, Leisure, Tourism And Hospitality

Growth Hacking, Digital Marketing

Non-Degree Program, General English

Non-Degree Program, Business English