- Analyze and optimize the customer journey in collaboration with the content and UX team. - Collaborate with product owners to improve the checkout flow to increase conversion rate and revenue.- Measure the performance of marketing campaigns, paid and owned, to identify optimization opportunities.- Partner with teams for ideation, implementation and analysis of A|B testing.- Collaborate with inbound and outbound channels to create and execute a digital adoption strategy.

- Led a team of 8 team members to achieve the business digital objectives. - Managed the portfolio of projects impacting all digital properties.- Used site analytics and cx insights to create data-driven customer journey evolution.- Collaborated with marketing, content, UX/UI and IT teams for execution of projects.- Launched automated communication programs for email, sms and push notifications.

- Developed the digital strategy for customer acquisition and self service adoption.- Led the product roadmap and QA of the app to enhance the onboarding and use experience.- Coordinated the App store optimization (ASO) strategy to increase downloads and rating. - Monitored KPIs to identify areas of improvement, and optimization.

- Mapped the end to end journey for digital channels to guarantee a successful lifecycle. - Designed and executed Net Promoter Score (NPS) survey and analyzed results.- Influenced the product roadmap by integrating operational, customer and business insights.

- Collaborated in the planning and execution of the marketing plan for the auto division.- Managed and planned the annual marketing budget.- Led and managed the offline media execution, radio, TV, print, and OOH in collaboration with media agency.- Led the strategy, organic and paid, for social media, display and SEM. - Led the Go-to-market strategy of new products.- Defined the branding strategy with dealerships to ensure consistency across all touch points.

- Define the Go-to-market (GTM) strategy to increase customer acquisition for Internet, TV and streaming service (Claro video). - Analyzed audiences to define the content strategy for email and CRM based on segments. - Aligned with regional partners in LATAM the launch of exclusive features and content to Streaming service.