The design philosophy of Crossfield is based on analytical creative thinking. We call it the 'logic and magic approach' to deliver creativity that ultimately makes the business our clients more profitable.

Responsibilities:- Directing the formulation and execution of the group's strategic communication and marketing programs in accordance with the annual marketing and advertisement plans developed.- Ensuring the organic growth of the group's brand equity among the target markets, positioning the brand for maximum recall in addition to extending the same leverage to all sub-brands under the corporate umbrella.- Encouraging and nurturing innovation among team members and facilitating the creation of vivid and progressive communication tools, modules and media programs on a quarterly basis consistent with goals envisaged.- Performing market research and benchmarking the efficacy of company collateral and communications against main competitors in addition to devising methods to retain competitive advantage.- Establishing and providing all required support to the sales team, expediting enquiries towards closure and maintaining stellar relationships with clients, vendors, suppliers and co-partners to ensure smooth business flow.- Following up with PR Agency for the monthly press releases and ensured that all communication released about the company in external media served its purpose to enhance goodwill and the corporate image.

Responsibilities:• Oversaw all company operations pertinent to marketing planning and development of strategic communication programs, synchronized support toward the production of cutting edge corporate communication solutions.• Planned and executed marketing campaigns, ATL & BTL collateral, devised counter active strategies to offset competition and maintained brand image within competitor matrix.• Worked across business units, interpreted client needs, ensured overall client expectations were delivered and developed client relationships to enhance operations at the business unit and management levels.• Assisted in achieving stated client oriented revenue goals in terms of corporate communication and outreach initiatives in addition to maintaining a strict tab on quality of material disseminated.

Achievements: Spearheaded the company's expansion into 2 huge markets of Western Europe and Nigeria respectively in addition to most of the south western countries in Africa using Nigeria as a base for operations.Responsibilities:• Planned and directed all advertising and media issues across the division, handled exhibitions and events in UK, France, Germany, Italy, Nigeria, Egypt, Libya, Sudan, China, SA, Dubai, Damascus, Lebanon, Morocco and Algeria.• Mentored the exhibition team, performed budget forecasting and financial management for all aspects of events hosted and advertisements placed in addition to managing all activities within the constraints of time and money.• Produced status reports, descriptive narrations, updates and summaries as required regarding ROI on various activities undertaken in addition to researching and documenting exhibition content.• Coordinated with exhibition producers, exhibit designers, technicians and others to research available materials, devices and equipment that support new exhibit and advertisement ideas.• Liaised with producers and outside firms to produce sketches, renderings, plans and descriptions of exhibit and advertisement components and ensured the effective integration of material developed into company's strategic plans.

Achievements:• Transformed the company into a prime wholesaler for international hotel booking through the creation of a huge data base and links for hotels worldwide directly and through international agencies.• Successfully sold British Airways services in Syria and hotel rooms in London Heathrow by virtue of being the first hotel sales expert in Syria certified by Marriott.• Instrumental in securing the company's appointment as the sole agent for ITALIATOUR in Syria and the region and registered a 150% increase in sales.Responsibilities:• Directed business travel and coordinated conference trips to Europe for both groups and FIT class customers, handled leisure travel and facilitated the entire trip from initiation to completion.• Ascertained all customer needs and catered to all requests through an extensive network of contact with travel agencies worldwide.• Devised tour itineraries and handled cases for clients with special needs, dealt with wholesale travel agents and managed all bureau operations.• Prioritized sales activities and customer prospect contact towards achieving agreed business aims, including costs and sales productivity.• Integrated personal sales efforts with other organized marketing activities like product launches, promotions, advertising and exhibitions.• Responded to sales enquiries, monitored market trends and facilitated the development of profitable business and sustainable relationships.• Attended external customer meetings and performed comprehensive marketing activities to aid business development.