April Marks Email & Phone Number

San Francisco, California, Us

• Oversaw strategic PR and communications program in support of business objectives. Worked cross-functionally with brand, product marketing, product, business development, and engineering teams.• Managed rapid-response crisis communications as necessary.• Managed media relations and agency in support of corporate priorities to drive brand and product awareness. Focused on momentum storytelling; increasing quality coverage and share of voice; elevating message impact; and filling in coverage gaps by establishing new reporter, analyst, and influencer relationships. 2023 accomplishments include:○ Increased quality of media coverage by 25% YoY with feature placements in Bloomberg, AP, VentureBeat, CNBC and top-tier trades.○ Maintained leadership in media volume and impressions against competition.○ Successfully relaunched analyst relations and social media programs. Responsible for booking two analyst briefings per quarter.• Led thought leadership and speaking platform that connected Envoy leadership to peers, prospects, and media to increase awareness, cultivate business, and build credibility in-market. Expanded Envoy’s speaking bench.• Experienced in executing well-written strategic content, including press releases, award submissions, op-eds, FAQs, talking points, media pitches, and c-suite presentations.• Developed metrics framework to measure and track performance.• Launched client storytelling program spotlighting results-driven success stories.• Provided media coaching and constructive, post-interview feedback.

Redwood City, California, Us

• Developed and executed corporate communications and PR strategies that ushered the company through IPO. • Created complementary PR plan in coordination with product and marketing departments for Enterprise AI rebranding campaign.• Worked closely with peers at Microsoft and Adobe for joint announcement.

Irving, Texas, Us

• Developed a strong proactive PR program, including an integrated communications plan and messaging framework to tell the McKesson story.• Responsible for executive thought leadership (op-eds and LinkedIn influencer blogs).• Supported PR across business units as well as for various departments (business development, diversity and inclusion, HR, GCO, public affairs and ventures investment).• Served as company spokesperson.• Led integrated public relations campaign around global cancer initiative leveraging social, internal and external channels.• Partnered closely with McKesson's senior leaders (c-suite, legal, public affairs, investor relations) to provide support for executive communications, including drafting executive emails and blogs for various audiences (customers, employees), and developing talking points.• Co-led rapid-response crisis communications.

Boston, Massachusetts, Us

Public Relations / Content Manager (2016-2017)Public Relations / Content Senior Associate (2013-2016)• Partnered with senior leadership and stakeholders to promote corporate narrative and marketing strategies in alignment with core business objectives to drive results and deliver on brand promise.• Managed trade media relations in support of core priorities. Translated brand purpose into relevant and meaningful narratives targeted at key audiences. Responsible for content development, agency management, media outreach, and metrics tracking/reporting.• Successfully increased volume of Tier 1 trade coverage in 2017 by 30% YOY with a focus on quality over quantity.• Drove increase in opportunistic ideation (“news jacking”).• Developed and project managed integrated, multi-channel campaigns, such as Let Doctors Be Doctors that inspired an industry-wide movement for better healthcare technology and positioned the company as an advocate for physicians.• Drove engagement with target audience resulting in 82.5+ million earned media impressions.

(Acquired by athenahealth Inc. in 2013)

Producer with a primary responsibility of handling logistics for various television pilots and established television series. Key Accomplishments as Producer:• In 8 months, successfully completed two, hour-long research-intensive television projects for Canal+ and Discovery Network, and a 10-minute video for the Mellon Mays Foundation, while simultaneously associate producing a feature-length documentary on activist, Angela Davis.• Produced "Skeleton Stories," a cutting-edge "sci-drama" about forensic anthropologists and their cases, from conception to delivery. Led across-the-board production efforts in-house and from the field, including primary filming, research and booking, visual branding, and creation of animations to explain complex medical processes.• Booked high-profile interviews with former President William Clinton and Jesse Jackson for documentary that investigates the state of equality in education today.CLIENTS:THE HISTORY CHANNEL,“American Eats”, “Breaking Vegas”FUSE NETWORK, "Live Through This”A&E NETWORK, “A&E Biography”TV ONE, “Lessons from Little Rock: A National Report Card”DISCOVERY HEALTH CHANNEL, “Skeleton Stories”PBS, “History Detectives”REALSIDE PRODUCTIONS, feature documentary film "Free Angela"