April Marks Email & Phone Number

San Francisco, California, US

• Oversaw strategic PR and communications program in support of business objectives. Worked cross-functionally with brand, product marketing, product, business development, and engineering teams.
• Managed rapid-response crisis communications as necessary.
• Managed media relations and agency in support of corporate priorities to drive brand and product awareness. Focused on momentum storytelling; increasing quality coverage and share of voice; elevating message impact.
• Led thought leadership and speaking platform that connected Envoy leadership to peers, prospects, and media to increase awareness, cultivate business, and build credibility in-market. Expanded Envoy’s speaking bench.
• Experienced in executing well-written strategic content, including press releases, award submissions, op-eds, FAQs, talking points, media pitches, and c-suite presentations.
• Developed metrics framework to measure and track performance.

Redwood City, California, US

• Developed and executed corporate communications and PR strategies that ushered the company through IPO.
• Created complementary PR plan in coordination with product and marketing departments for Enterprise AI rebranding campaign.
• Worked closely with peers at Microsoft and Adobe for joint announcement.

Irving, Texas, US

• Developed a strong proactive PR program, including an integrated communications plan and messaging framework to tell the McKesson story.
• Responsible for executive thought leadership (op-eds and LinkedIn influencer blogs).
• Supported PR across business units as well as for various departments (business development, diversity and inclusion, HR, GCO, public affairs and ventures investment).
• Served as company spokesperson.
• Led integrated public relations campaign around global cancer initiative leveraging social, internal and external channels.
• Partnered closely with McKesson's senior leaders (c-suite, legal, public affairs, investor relations) to provide support for executive communications, including drafting executive emails and blogs for various audiences.

Boston, Massachusetts, US

• Public Relations / Content Manager (2016-2017)Public Relations / Content Senior Associate (2013-2016)
• Partnered with senior leadership and stakeholders to promote corporate narrative and marketing strategies in alignment with core business objectives to drive results and deliver on brand promise.
• Managed trade media relations in support of core priorities. Translated brand purpose into relevant and meaningful narratives targeted at key audiences. Responsible for content development, agency management, media.
• Successfully increased volume of Tier 1 trade coverage in 2017 by 30% YOY with a focus on quality over quantity.
• Drove increase in opportunistic ideation (“news jacking”).
• Developed and project managed integrated, multi-channel campaigns, such as Let Doctors Be Doctors that inspired an industry-wide movement for better healthcare technology and positioned the company as an advocate for.

(Acquired by athenahealth Inc. in 2013)

• Producer with a primary responsibility of handling logistics for various television pilots and established television series. Key Accomplishments as Producer:
• In 8 months, successfully completed two, hour-long research-intensive television projects for Canal+ and Discovery Network, and a 10-minute video for the Mellon Mays Foundation, while simultaneously associate producing.
• Produced "Skeleton Stories," a cutting-edge "sci-drama" about forensic anthropologists and their cases, from conception to delivery. Led across-the-board production efforts in-house and from the field, including.
• Booked high-profile interviews with former President William Clinton and Jesse Jackson for documentary that investigates the state of equality in education today.CLIENTS:THE HISTORY CHANNEL,“American Eats”, “Breaking.