Amar Maktal Email & Phone Number

Greater New York City Area

I work closely with talented digital designers and developers in this boutique web dev shop to ensure that our bleeding edge design is matched with bleeding edge technology. I apply my IA/UX/UI skills to make sure that the client's needs are met with no compromise to the broader technology visions and long-term goals. In working closely with both designers.

Greater New York City Area

Martech Solutions was formed to help Marketing Departments and IT Departments work better together. I am a marketer with deep technology experience and a technologist who is passionate about marketing. These days marketing is deeply entwined with technology. Marketers and technology professionals come from separate worlds; I am here to bridge those worlds.

• LDS publishes legal resources for attorneys. We produce content sites, niche job boards, and research tools.
• Develop and maintain technical infrastructure on existing and upcoming online properties.
• Provide technical and strategic direction in areas of blogging, content management, content delivery, and online marketing.
• Advise on how new technologies can be utilized to increase awareness of LDS and their properties.

• Island Def Jam (IDJ) and Republic is the largest record label in the world. It represents over 150 of the world’s greatest and prolific musicians from the likes of Justin Bieber and Rihanna to “indie” artists such as.
• Revamped label’s web operations; standardizing CMS platform, analytics, and social connectivity.
• Coordinated with artists and label marketing to conceptualize, build, and promote online marketing campaigns.
• Started IDJ D2C initiative, driving over $1.5m of new revenue in 2009; effectively socializing IDJ stakeholders to make this a routine part of marketing ops.
• Led mobile web initiative; able to instantly deploy and monetize mobile artist websites.
• Created efficiency via social app development – created a toolbox of reusable Facebook and Twitter applications which reduced dependency on 3rd parties

• Flycell provides entertainment services for cell phone users as well as B2B messaging and content delivery solutions. My role here is to deploy new marketing products and promotions on the internet. This is.
• Create/lead technical development, and manage operations of marketing strategy for Flycell which acquired 1.8m US customers in 2006, 2m in 2007 and 2+ million in 2008
• Technical Project lead for international expansions: acquired 3.4m Brazilian customers since the launch in June 2007.
• Launched/maintained affiliate tracking system that manages 100s of partners and acquires over 100k new customers/month.
• Drove development of alternative acquisition viaWAP, IVR, coreg
• SEO Guru: Achieved page 1 SERPs on Google/Yahoo for long tail and highly competitive keywords such as “ringtones”.

• Digital Demographics introduced the first viral-marketing tool to the internet – Recommend-It.com. This web service facilitated the hurdles of emailing by providing site owners with its “tell-a-friend” button. In.
• Developed business models, financial projections, and led presentations resulting in VC investments of $2m.
• Analyzed and forecasted strategic initiatives from initial planning stages through execution.
• Negotiated key agreements with equipment, design, and bandwidth and associated SLAs.
• Managed key operational priorities including evaluating vendor and service providers, recruiting and negotiating agreements with employees, and coordinating engagements with public relations and communications firms.
• Developed bulk-email delivery management system for direct email campaigns.

• I rose from working the help desk to managing all end-user hardware deployment and support. As manager, I initiated meetings with various department heads and business units to discover ways information technology.
• Managed enterprise wide hardware and software rollouts.
• Built and trained team of hardware and software support personnel.
• Wrote end-user memos, documentation, and policies and procedures.
• Selected and implemented help desk and asset management software.

• Installed in-store displays, demos, and kiosks for Apple’s retail launch.
• Provided technical feedback to Apple HQ regarding demo software and kiosk maintenance issues.
• Prepared market competition reports.
• Trained sales associates in the use of Macintosh system software and unique selling propositions.
• Represented Apple during in-store promotional events.

Bba, Marketing

Bba, Goizueta School Of Business, Marketing