I am multi-disciplinary and always looking for opportunities to develop concepts through copy, particularly in the charity and non-profit sectors. A few examples of past projects:– Brand development, tone of voice guidelines, information architecture and social media strategies for businesses including venture capitalists Brompton Ventures, social enterprise BuddyHub and IT consultancy TSP– Script development for film production studio Mother Brown Films (clients include Xerox and Bali resort Tandjung Sari) as well as premium knife brand Edge of Belgravia– Guide script and production for a feature-length radio documentary about genius arranger and producer Charles Stepney (coming soon to worldwide.fm)– Product copy and social ad concepts for Microsoft among others– Feature assignments for publications such as Straight No Chaser and writing blog articles about anything from the growing popularity of niche magazines to free speech in the new media ageCan't find the right words? Visit www.imakesense.org/portfolio.

Soul Labels is a polymath group nurturing artists and widening access to the creative industries. We have worked on everything from an exhibition about the early days of the web to a half-day festival about the Wu-Tang Clan and their influence on hip-hop culture.My responsibilities:– Managing and editing written content– Generating ideas for projects– Overseeing production (troubleshooting, managing projects, teams and budgets)– Chairing panel discussions– Helping to find new talent and partnership opportunities

Contributing radio segments to a monthly podcast for Ideastap, the non-profit creative arts network with more than 130,000 members. Previous subjects include the unusual working week of a puppeteer and how to find a paid second job without giving up the dream of a career in the arts.>> www.soundcloud.com/ideastap>> www.ideastap.com

Houzz is the leading online and app-based platform for home renovation and design, providing people with everything they need to improve their homes from start to finish. The recently launched UK arm of the US phenomenon already has more than one million active users and thousands of professionals looking to connect with them.I have been helping to research and write optimised copy on everything from choosing a builder to which of the many styles of nursery furniture and cot bedding is right for your little one.

O2 magazine is the monthly print title and accompanying iPad app for customers, available in more than 450 stores nationwide. Content varies from bite-size updates on latest products and the exclusive benefits of being on O2 (eg Priority Moments) to first-look reports on new devices and more discursive features about how technology can help us to get that little bit more out of everyday life.

Managing Editor of Medtronic's EUreka content programme (www.medtroniceureka.com), an online resource to nurture the next wave of medical device innovators in Europe. I was responsible for planning monthly features, preparing newsletter content, managing social channels (eg Twitter) and devising a blogger outreach programme. – I was managing editor of Lexus Magazine Europe for more than three years, directing a pool of more than 20 writers worldwide, commissioning science, technology, arts and lifestyle content, sub-editing most of the magazine and working closely with my design department on creative executions. I liaised directly with my clients, presenting ideas and discussing the best way forward for each. – I planned features, sourcing interviewees and organising logistics for drive stories abroad. I also assisted in the production and narrative development of a short film about Art and Artisans in Turin (http://www.youtube.com/watch?v=SW9APi0eA2E&feature=player_embedded)– Editorial lead on various other Lexus projects including an iPad magazine, e-newsletters, brochures, rich media websites and specific car model marketing campaigns.– I devised a rolling quarterly schedule of content for Manfrotto, one of the world's leading manufacturers of high-end photography equipment.– Blog contributor on behalf of Story Worldwide at www.postadvertising.com/author/apatel (for which I formatted imagery and prepared posts in WordPress).– Writing press releases on the latest projects at Story Worldwide (eg http://www.creativematch.com/news/story-worldwide-launches-shoemanic-moments/99185/– Conducting content research and comparative analysis for different brands (SWOTs, market maps).– Regular use of Google Analytics to refine and develop the content strategy of clients including Humanic (Leder & Schuh AG), a "house of shoes".– Web optimisation of print content, link/keyword strategy and other aspects of SEO.

I was content strategist and consultant editor for Humanic, one of Eastern Europe's largest shoe retailers. Story Worldwide developed the brand strategy, ATL campaign, service design and content strategy for this client over a number of years. I was involved in the production of a young urban lifestyle magazine and accompanying blog. I would conduct a benchmark analysis of other retailers' publications (from Asos to Acne) and source the most exciting, and appropriate stories to develop with our Vienna-based editor. She would then seed these on social networks. In addition, I regularly reviewed blog traffic using Google Analytics and recommended topics for future blog posts to encourage higher click-through and conversion rates on the e-commerce site.

– Managing a 30-strong list of contributors– Participating in every aspect of magazine production process, from subbing to news section sourcing and feature writing– Reviews editor for print edition from 2004 to 2007– Host of a regular radio show on Samurai FM (www.samurai.fm/straightnochaser) and occasional special live sessions on Diesel U-Music radio)

– Responsible for sourcing property information and images– Features and news writing to a strict house style– Proofing and subbing – Maintained and managed a 200-strong list of international property contacts – APITS Magazine awarded the PPA IPP Magazine of the Year for 2005

Arts correspondent.

– Undertook training in sales and demonstration of educational handbooks and products in Nashville, Tennessee– Cycled and walked across Virginia, working 14 hours a day for three months in various neighbourhoods in Roanoke– Developed my own business, delivering to over 100 customers and generating $4,000 profit– Developed accountancy skills as well as effective self-management under severe mental and physical stress